App Social Media Assessment and Strategy
Psystem is a health, wellness, and tech startup that support individuals in building wellness into their life. We have recently completed developing the Minimum Viable Product (MVP) of our mobile app, PsyHealth. We are in the stages of beta testing and will be completing a full launch of our app at the start of 2024. However, over Psystem's two-year history we have undergone a few adaptations and evolutions in our product and service offerings. What is noticeable in our social media is our audience has been slow growing. We are looking to identify current issues in our current social media content creation, identify a new target audience, and develop a strategy towards this audience that will support increasing app users.
Wellness App Info Page Assessment
Psystem is a health, wellness, and tech startup that supports individuals in building wellness into their life. We have recently completed developing the Minimum Viable Product (MVP) of our mobile app, PsyHealth. We are in the stages of beta testing and will be completing a full launch of our app at the start of 2024. We are looking for a student or group of students to conduct an overall user experience and design assessment of our app landing page that encourages potential users to signup.
Website Evaluation
Psystem is a health, wellness, and tech startup that support individuals in building wellness into their life. We have recently completed developing the Minimum Viable Product (MVP) of our mobile app, PsyHealth. Before launching our revised digital marketing strategy to promote our app and services we are looking to to evaluate our current website and ecommerce presence. Because our firm operates virtually, our website represents our storefront and is critical to our success.
Wellness Tech Start-Up Legal Project
Psystem is a health, wellness, and tech startup that support individuals in building wellness into their life. We have recently completed developing the Minimum Viable Product (MVP) of our mobile app, PsyHealth. We are in the stages of beta testing and will be completing a full launch of our app at the start of 2024. However, because we work with sensitive client data we need help in ensuring our privacy statement, terms of services, client consent forms, and other practices are appropriate. Instructing us in adapting organizational processes and preparing documentation to pursue HIPPA compliance would be extremely beneficial.
Digital Content Creation (Social Media + Email Marketing)
Psystem in the past two years has paid considerable efforts in building brand and voice. We are looking for a student to help us with creating content that is aligned with our vision, mission, and sector. This project helps further build our brand's voice through new content creation that is strategic in providing value to our following through blog and social media posts. The goal of the project is to create two email marketing campaigns, one to support Psystem's lead nurturing and the other for client onboarding.
ECommerce Website Adaptation
Psystem in the past two years has paid considerable efforts in building brand and voice. We are looking for a student to help us with furthering our marketing strategy by improving the ecommerce functionality of our website to improve customer experience and purchasing functionality. This internship will include creating four new website pages that support the acquisition of future clients and embedding ecommerce functionality in three other pages. The student who takes on this internship will gain experience in web development, understanding of websites regarding facilitating consumer purchasing, web development process, and copies of their creations that they can use in building their portfolio.
Platform Feature Development
Psystem has started the development of the MVP for our wellness platform to support individuals in building wellness into their lives. Our platform takes shape of a progressive web app that functions both on computers and through mobile devices. This project aims to problem solve current issues in the platform coding as well as developing 4-5 platform functions that are necessary in finalizing our current MVP to be prepared for beta testing.
Landing Page Development
Psystem in the past two years has paid considerable efforts in building brand and voice. We are looking for a student to help us with furthering our marketing strategy by creating compelling landing pages that support the acquisition and/or nurturing of furture clients. The project will include the creation of four landing pages (roughly 12-13 hours per page) that compliment key elements within Psystem's marketing strategy. The student who takes on this internship will gain: experience in web development, understanding of how websites, particularly landing pages, support marketing activities, and mockups and data around their creations that they can use in building their portfolio.
Digital Content Creation
Psystem in the past two years has paid considerable efforts in building brand and voice. We are looking for a student to help us with creating content that is aligned with our vision, mission, and sector. This project helps further build our brand's voice through new content creation of an email marketing campaign with related blog and social media posts. The goal of the project is to create two email marketing campaigns, one to support Psystem's lead nurturing and the other for client onboarding.
Market Research
Psystem is a virtual wellness social enterprise that supports people in addressing chronic pain through coaching, wellness courses, and our digital platform (launching 2023). Psystem has been officially launched since April of 2020. Even though our offerings are meeting the needs of consumer and addressing a gap in the market, we are struggling with successfully entering the market and gaining traction.We are looking to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry.The research will include:Target market researchIndustry size and market potentialCompetitive landscapeStrategic positioning of our brand
Product Campaign
Psystem is a virtual wellness social enterprise that supports people in addressing chronic pain through coaching, wellness courses, and our digital platform (2023). Psystem has been officially launched since April of 2020. Even though our offerings are meeting the needs of consumer and addressing a gap in the market, we are struggling with successfully entering the market and gaining traction. We are looking at developing a marketing campaign to promote Psystem virtual wellness offerings and improve our customer acquisition. The campaign should incorporate multiple tactics that are unified and measurable. Student-consultants will help us in identifying the best approach to grow and engage our target markets interested in this product.
Product Campaign
Psystem is a virtual wellness social enterprise that supports people in addressing chronic pain through coaching, wellness courses, and our digital platform (2023). Psystem has been officially launched since April of 2020. Even though our offerings are meeting the needs of consumer and addressing a gap in the market, we are struggling with successfully entering the market and gaining traction. We are looking at developing a marketing campaign to promote Psystem virtual wellness offerings. The campaign should incorporate multiple tactics that are unified and measurable. Student-consultants will help us in identifying the best approach to grow and engage our target markets interested in this product.
Digital Content Creation
We would like students to help us with creating content that is aligned with our vision, mission, and sector. Psystem in the past two years has paid considerable efforts in building brand and voice. This project helps further build our brand's voice through new content creation of an email marketing campaign with related blog and social media posts. We will ensure the student has a clear understanding of what these elements are for our organization.
New Product Launch
Psystem is a virtual wellness social enterprise that supports people in addressing chronic pain through coaching, wellness courses, and our digital platform (launching 2023). Psystem has been officially launched since April of 2020. Even though our offerings are meeting the needs of consumer and addressing a gap in the market, we are struggling with successfully entering the market and gaining traction. Psystem will be launching a new product our wellness pathways, online wellness courses that support people with taking action towards their wellness in their lives on various topics. Our first wellness pathway is on thriving with chronic pain. We are looking for support in developing a launch plan to guide our go-to-market strategy of this product Ideally, student-consultants will help us in identifying the best approach to grow and engage our target markets interested in this product.
Go To Market Plan
Psystem is a virtual wellness social enterprise that supports people in addressing chronic pain through coaching, programming, and our digital platform (launching fall 2022). Psystem has been officially launched since April of 2020. Even though our offerings are meeting the needs of consumer and addressing a gap in the market, we are struggling with successfully entering the market and gaining traction. We are looking for support in developing a product launch plan to guide our go-to-market strategy of our wellness management platform. Ideally, student-consultants will help us in identifying the best approach to grow and engage our target markets. We’d like to know how we should maximize different channels and best messaging to maximize our marketing efforts.
Value Proposition and Key Messaging
Since Psystem's inception, the organization has gone through growth and adaptation over the past two years. During our tenure, our business modeling has shifted away from solely a service model to a hybrid model offering both products (e.g., platform subscription, online courses) and services (e.g., coaching sessions). We have recently completed developing the Minimum Viable Product (MVP) of our online wellness app and are ready to begin launching our product to market. However, as our organization has changed our messaging has become overly complex and less cohesion. We are looking to engage in research and development of key messaging that clearly articulate our organization's purpose, products/services, and value proposition to our key stakeholders. This project would include developing key go-to-market messaging and materials, developing a plan for better promotion and brand awareness.
Product Launch Plan
Psystem is a health, wellness, and tech startup that support individuals in addressing their chronic pain. We have recently completed developing the Minimum Viable Product (MVP) of our online wellness app. We are ready to begin launching our product to market. However, we need help in strategizing and identifying the best approach to launch our product to market successfully. The results of this project will be executed by Psystem and campaign success will be shared back to team members for them to use in their portfolios.
Customer Journey and Perceptions Mapping
Psystem is a virtual wellness organization that is looking to expand our reach and client acquisition through our digital marketing. As our firm operates completely virtually, our digital marketing strategy represents our storefront and is critical to our success. We are looking for a student to support us in building three customer journey maps based on data and evidence collected through different research activities. These maps will be further refined and elbaorated upon through the collection and analysis of primary research activities. Reccomendations to improving our marketing efforts based on the customer journey map will be the final step to the internship.
Website Evaluation and Digital Advertising Campaign
Psystem is a virtual wellness organization that is looking to expand our reach and client acquisition through our digital engagement strategy. Because our firm operates virtually, our websites represents our storefront and is critical to our success. While our website receives traffic, visitors are not converting to prospective customers. We are looking to assess issues in our website infrastructure that maybe deterring client conversions, and deliver an advertising campaign to drive further success to our website. Review and analyzing organization's website google analytics data Evaluation of organizational website functionality and design Design a two-week digital ad campaign. Students will design keywords/target audience settings, the bidding strategy and the daily ads schedule. The results of this project will be executed by Psystem and campaign success will be shared back to team members for them to use in their portfolios.
Competitor and Market Analysis
Psystem is a virtual wellness social enterprise that supports people in addressing chronic pain through coaching, programming, and our digital platform (launching 2023). Even though our offerings are meeting the needs of consumer and addressing a gap in the market, we are struggling with successfully entering the market and gaining traction.Since we've entered the market we have noticed minimal early traction despite execution of marketing and content creation strategies through various channels (e.g., SEO, Blogging, Facebook, Instagram). Our web analytics shows engagement within our primary market region, however, our efforts are not successfully converting prospective buyers into our pipeline. We are looking for creative student-consultants to analyze the marketing of our competitors, as well as our own, including channels and messaging. The findings will be used in providing reccomendations around how Psystem should improve our messaging and marketing activities.