Website Evaluation and Digital Advertising Campaign
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Psystem is a virtual wellness organization that is looking to expand our reach and client acquisition through our digital engagement strategy. Because our firm operates virtually, our websites represents our storefront and is critical to our success. While our website receives traffic, visitors are not converting to prospective customers. We are looking to assess issues in our website infrastructure that maybe deterring client conversions, and deliver an advertising campaign to drive further success to our website.
- Review and analyzing organization's website google analytics data
- Evaluation of organizational website functionality and design
- Design a two-week digital ad campaign. Students will design keywords/target audience settings, the bidding strategy and the daily ads schedule.
The results of this project will be executed by Psystem and campaign success will be shared back to team members for them to use in their portfolios.
- What tasks will learners need to complete to achieve the project goal?
-
- Website analysis reports, including an assessment of Psystem's website's functionalities and components and improved suggestions.
- A two-week digital advertising plan that outlines a new advertising campaign based on a budget discussed between the Founder and Student Consultants.
- Final presentation summarizing website analysis and proposed advertising plan.
- What is the main goal for this project?
-
Psystem is a virtual wellness organization that is looking to expand our reach and client acquisition through our digital engagement strategy. Because our firm operates virtually, our websites represents our storefront and is critical to our success. While our website receives traffic, visitors are not converting to prospective customers. We are looking to assess issues in our website infrastructure that maybe deterring client conversions, and deliver an advertising campaign to drive further success to our website.
- Review and analyzing organization's website google analytics data
- Evaluation of organizational website functionality and design
- Design a two-week digital ad campaign. Students will design keywords/target audience settings, the bidding strategy and the daily ads schedule.
The results of this project will be executed by Psystem and campaign success will be shared back to team members for them to use in their portfolios.
- What tasks will learners need to complete to achieve the project goal?
-
- Website analysis reports, including an assessment of Psystem's website's functionalities and components and improved suggestions.
- A two-week digital advertising plan that outlines a new advertising campaign based on a budget discussed between the Founder and Student Consultants.
- Final presentation summarizing website analysis and proposed advertising plan.
About the company
- https://www.psystem.ca/app
- 2 - 10 employees
- Hospital, health, wellness & medical
Psystem is a virtual health and wellness startup focused on helping people build wellness into their lives. We support communities that have historically faced barriers in society through safe and secure digital services. Our main services are virtual coaching, wellness courses, and tools all delivered through our PsyHealth app, which we are currently beta testing. Psystem helps remove barriers to health, wellness, and change.