Website Evaluation and Digital Advertising Campaign

Psystem is a virtual wellness organization that is looking to expand our reach and client acquisition through our digital engagement strategy. Because our firm operates virtually, our websites represents our storefront and is critical to our success. While our website receives traffic, visitors are not converting to prospective customers. We are looking to assess issues in our website infrastructure that maybe deterring client conversions, and deliver an advertising campaign to drive further success to our website. Review and analyzing organization's website google analytics data Evaluation of organizational website functionality and design Design a two-week digital ad campaign. Students will design keywords/target audience settings, the bidding strategy and the daily ads schedule. The results of this project will be executed by Psystem and campaign success will be shared back to team members for them to use in their portfolios.

Landing Page Development

Psystem in the past two years has paid considerable efforts in building brand and voice. We are looking for a student to help us with furthering our marketing strategy by creating compelling landing pages that support the acquisition and/or nurturing of furture clients. The project will include the creation of four landing pages (roughly 12-13 hours per page) that compliment key elements within Psystem's marketing strategy. The student who takes on this internship will gain: experience in web development, understanding of how websites, particularly landing pages, support marketing activities, and mockups and data around their creations that they can use in building their portfolio.

Digital Content Creation

Psystem in the past two years has paid considerable efforts in building brand and voice. We are looking for a student to help us with creating content that is aligned with our vision, mission, and sector. This project helps further build our brand's voice through new content creation of an email marketing campaign with related blog and social media posts. The goal of the project is to create two email marketing campaigns, one to support Psystem's lead nurturing and the other for client onboarding.

New Product Launch

Psystem is a virtual wellness social enterprise that supports people in addressing chronic pain through coaching, wellness courses, and our digital platform (launching 2023). Psystem has been officially launched since April of 2020. Even though our offerings are meeting the needs of consumer and addressing a gap in the market, we are struggling with successfully entering the market and gaining traction. Psystem will be launching a new product our wellness pathways, online wellness courses that support people with taking action towards their wellness in their lives on various topics. Our first wellness pathway is on thriving with chronic pain. We are looking for support in developing a launch plan to guide our go-to-market strategy of this product Ideally, student-consultants will help us in identifying the best approach to grow and engage our target markets interested in this product.