Value Proposition and Key Messaging
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Since Psystem's inception, the organization has gone through growth and adaptation over the past two years. During our tenure, our business modeling has shifted away from solely a service model to a hybrid model offering both products (e.g., platform subscription, online courses) and services (e.g., coaching sessions). We have recently completed developing the Minimum Viable Product (MVP) of our online wellness app and are ready to begin launching our product to market.
However, as our organization has changed our messaging has become overly complex and less cohesion. We are looking to engage in research and development of key messaging that clearly articulate our organization's purpose, products/services, and value proposition to our key stakeholders. This project would include developing key go-to-market messaging and materials, developing a plan for better promotion and brand awareness.
- What tasks will learners need to complete to achieve the project goal?
-
The deliverables should take the form of:
- A mid-term presentation progress report.
- A final written report detailing proposed key messaging to communicate our organization, product/services, and value proposition
- Final presentation summarizing the proposed messaging
- What is the main goal for this project?
-
Since Psystem's inception, the organization has gone through growth and adaptation over the past two years. During our tenure, our business modeling has shifted away from solely a service model to a hybrid model offering both products (e.g., platform subscription, online courses) and services (e.g., coaching sessions). We have recently completed developing the Minimum Viable Product (MVP) of our online wellness app and are ready to begin launching our product to market.
However, as our organization has changed our messaging has become overly complex and less cohesion. We are looking to engage in research and development of key messaging that clearly articulate our organization's purpose, products/services, and value proposition to our key stakeholders. This project would include developing key go-to-market messaging and materials, developing a plan for better promotion and brand awareness.
- What tasks will learners need to complete to achieve the project goal?
-
The deliverables should take the form of:
- A mid-term presentation progress report.
- A final written report detailing proposed key messaging to communicate our organization, product/services, and value proposition
- Final presentation summarizing the proposed messaging
About the company
- https://www.psystem.ca/app
- 2 - 10 employees
- Hospital, health, wellness & medical
Psystem is a virtual health and wellness startup focused on helping people build wellness into their lives. We support communities that have historically faced barriers in society through safe and secure digital services. Our main services are virtual coaching, wellness courses, and tools all delivered through our PsyHealth app, which we are currently beta testing. Psystem helps remove barriers to health, wellness, and change.