New Product Launch
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Psystem is a virtual wellness social enterprise that supports people in addressing chronic pain through coaching, wellness courses, and our digital platform (launching 2023). Psystem has been officially launched since April of 2020. Even though our offerings are meeting the needs of consumer and addressing a gap in the market, we are struggling with successfully entering the market and gaining traction.
Psystem will be launching a new product our wellness pathways, online wellness courses that support people with taking action towards their wellness in their lives on various topics. Our first wellness pathway is on thriving with chronic pain. We are looking for support in developing a launch plan to guide our go-to-market strategy of this product Ideally, student-consultants will help us in identifying the best approach to grow and engage our target markets interested in this product.
- What tasks will learners need to complete to achieve the project goal?
-
Develop a launch strategy for Psystem's Wellness Pathways that touches on the following topics:
- Research and recommendations relating to pathways product
- Assessments of the market situation of our pathways product
- External and internal environmental scanning
- Market segmentation, targeting, and positioning
- Marketing strategies
- Marketing Budgets
- Schedules, task descriptions, resource allocations, and timelines for implementation
- What is the main goal for this project?
-
Psystem is a virtual wellness social enterprise that supports people in addressing chronic pain through coaching, wellness courses, and our digital platform (launching 2023). Psystem has been officially launched since April of 2020. Even though our offerings are meeting the needs of consumer and addressing a gap in the market, we are struggling with successfully entering the market and gaining traction.
Psystem will be launching a new product our wellness pathways, online wellness courses that support people with taking action towards their wellness in their lives on various topics. Our first wellness pathway is on thriving with chronic pain. We are looking for support in developing a launch plan to guide our go-to-market strategy of this product Ideally, student-consultants will help us in identifying the best approach to grow and engage our target markets interested in this product.
- What tasks will learners need to complete to achieve the project goal?
-
Develop a launch strategy for Psystem's Wellness Pathways that touches on the following topics:
- Research and recommendations relating to pathways product
- Assessments of the market situation of our pathways product
- External and internal environmental scanning
- Market segmentation, targeting, and positioning
- Marketing strategies
- Marketing Budgets
- Schedules, task descriptions, resource allocations, and timelines for implementation
About the company
- https://www.psystem.ca/app
- 2 - 10 employees
- Hospital, health, wellness & medical
Psystem is a virtual health and wellness startup focused on helping people build wellness into their lives. We support communities that have historically faced barriers in society through safe and secure digital services. Our main services are virtual coaching, wellness courses, and tools all delivered through our PsyHealth app, which we are currently beta testing. Psystem helps remove barriers to health, wellness, and change.