Landing Page Development
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Psystem in the past two years has paid considerable efforts in building brand and voice. We are looking for a student to help us with furthering our marketing strategy by creating compelling landing pages that support the acquisition and/or nurturing of furture clients. The project will include the creation of four landing pages (roughly 12-13 hours per page) that compliment key elements within Psystem's marketing strategy.
The student who takes on this internship will gain: experience in web development, understanding of how websites, particularly landing pages, support marketing activities, and mockups and data around their creations that they can use in building their portfolio.
- What tasks will learners need to complete to achieve the project goal?
-
- Review previous Psystem marketing activities and organizational documents to learn brand imaging and voice
- Discuss landing page concepts with Founder & CEO to develop initial page structure
- Research competitor landing pages
- Design mockups of fours different landing pages: 1) newsletter; 2) coaching + booking af free discovery call; 3) toolkit sign up; 4) webinar sign up;
- Pitch each mockup to Psystem team, gather feedback, and incorporate feedback into redesigns.
- Write website copy with the intention of converting website visitors into leads
- Develop required website assets (or delegate to Psystem's Project's Officer)
- Build, code, and test four landing pages in Webflow.
- What is the main goal for this project?
-
Psystem in the past two years has paid considerable efforts in building brand and voice. We are looking for a student to help us with furthering our marketing strategy by creating compelling landing pages that support the acquisition and/or nurturing of furture clients. The project will include the creation of four landing pages (roughly 12-13 hours per page) that compliment key elements within Psystem's marketing strategy.
The student who takes on this internship will gain: experience in web development, understanding of how websites, particularly landing pages, support marketing activities, and mockups and data around their creations that they can use in building their portfolio.
- What tasks will learners need to complete to achieve the project goal?
-
- Review previous Psystem marketing activities and organizational documents to learn brand imaging and voice
- Discuss landing page concepts with Founder & CEO to develop initial page structure
- Research competitor landing pages
- Design mockups of fours different landing pages: 1) newsletter; 2) coaching + booking af free discovery call; 3) toolkit sign up; 4) webinar sign up;
- Pitch each mockup to Psystem team, gather feedback, and incorporate feedback into redesigns.
- Write website copy with the intention of converting website visitors into leads
- Develop required website assets (or delegate to Psystem's Project's Officer)
- Build, code, and test four landing pages in Webflow.
- How will you support learners in completing the project?
-
Students will connect directly with the organization Founder for mentorship and supervision throughout the project. The Founder will be available for check-ins throughout the projects to provide feedback, insights into Psystem's industry, and other needed support.
Students will gain access to business plans, marketing documents, market research, internal marketing data, and past advertisements. In addition, students will have access to Psystem brand assets to inform and support content creation.
The organization Founder will provide support and mentorship in understanding the context, marketing strategies, and building landing pages.
About the company
- https://www.psystem.ca/app
- 2 - 10 employees
- Hospital, health, wellness & medical
Psystem is a virtual health and wellness startup focused on helping people build wellness into their lives. We support communities that have historically faced barriers in society through safe and secure digital services. Our main services are virtual coaching, wellness courses, and tools all delivered through our PsyHealth app, which we are currently beta testing. Psystem helps remove barriers to health, wellness, and change.