Business-to-Business Marketing
12987
Students possess a strong understanding of B2B marketing concepts, including market research, segmentation, and integrated marketing communications. Students can analyze effective B2B marketing plans, assess industrial marketing functions, and navigate global networks and ethical issues. Students can make recommendations on utilizing emerging marketing trends and navigating the dynamic global marketplace.
New product launch strategy - Marketing
11078
Collaborating in small groups, students will examine the development and management of building, measuring and sustaining a new product launch. Students will apply course concepts and theories to analyze product concept development, market testing and commercialization, and building and sustaining brand equity.
Cross-Border Trade Transactions
11216
Collaborating within small teams, 3rd and 4th-year business students will analyze your business and provide recommendations on navigating international trade and commerce. Relevant issues or challenges could be related to global import/export procedures and documentation, foreign exchange pricing and quotations, government and private export assistance, international bank financing, export/import shipping logistics management, etc.
International Market Expansion
10983
Working in small teams, 4th year business students will study your business and reserach and analyze the best available options for entering a new international market. They will provide an analysis of top options and provide recommendations with an implementation plan
Managing Organizational Change
11153
We are seeking project subissions for a course-based WIL project in Managing Organizational Change. Please note that there is no financial cost associated with your participation. Instead, we seek your invaluable commitment in the form of time and expertise. Students will analyze the proposed organizational change issue and apply current change management models and theories to provide recommendations and analysis on how to navigate the proposed change.
Supply Chain Process Management
11197
Is your organization seeking some extra support with demand prediction, supplier performance analysis, supply chain mapping, supply chain risk management and inventory optimization of your supply chain? If so, we have 4th year business students that are seeking the opportunity to help you by applied data analytics and predictive modelling to discover what issues might arise in your supply chain. In this course students learn about supply chain mapping, supply chain process improvements, business process re-engineering and integration, lean operations and process flow management, six-sigma quality programs and benchmarking supply chain processes against world class companies.
Knowledge Discovery & Data Management
11220
Is your organization seeking some extra support with analyzing data from a fresh perspective in a controlled manner? If so, we have 4th year business students that are seeking the opportunity to help you by going through a complete model development process to clean data, develop prediction models, and present results using dashboards (Excel or PowerBI). In this course students learn to develop proficiency in data mining techniques and the knowledge discovery process.
Custom Business Consulting
ORGA 410
Students focus on learning the consulting process by initializing, developing, and implementing a real-world project with a business client. Students will engage in problem diagnosis, learn and undertake different consulting approaches and styles, build client-consultant relationships, manage change, and uphold professional codes of conduct and ethics. Upon completion of this course, the student will be able to: Work cooperatively and collaboratively in a consulting project team. Differentiate internal and external consulting in terms of context, characteristics, and challenges. Distinguish between the different types of consultants and explain the differences between stakeholders in each consulting arena. Analyze an existing organization and apply consulting techniques to diagnose problems, collect information, and prepare a consulting report and implementation plan. Apply the basic principles of proposal development and project management in a consulting project. Identify and discuss ethical considerations and concerns specifically applicable to consultants.
Nonprofit Management
13522
Nonprofit organizations often face issues related to funding, sustainability, volunteer management, and leadership development. The theories and frameworks taught in this course (e.g., nonprofit management, fundraising strategies) are applied in real-world contexts to address funding gaps, build sustainable organizational models, and engage stakeholders. Students will apply their knowledge of the course content and theory to address relevant challenges and propose recommendations.
HR Strategic Planning
11148
Fourth-year Human Resources Management students will research, analyze, evaluate and develop strategic responses to a variety of current and emerging HR topics affecting organizations. Students will also develop professional competencies such as problem-solving, technological agility and collaborative teamwork.
HR Program Evaluation
11225
Fourth-year Human Resources Management students will explore issues and evaluate the impact and efficiency of a proposed HR program toward an organizational objective. Students will compile and present recommendations to inform leaders and other stakeholders about workforce metrics and program evaluation findings. The major learning outcomes of this project could include: Apply methods of program evaluation to determine the impact and/or efficiency of an HR program. Construct communications to disseminate findings and recommendations to key stakeholders. Identify appropriate human resources metrics/analytics to answer HR evaluation questions. Describe ethical and practical issues in HR program evaluation.
HR Recruitment & Selection
HRMT 214
Students will produce a recruitment plan identifying: A value proposition. Target audience and recommended avenues to reach the target audience. Students also prepare a selection plan including: Recommendations on creating an application form with minimum qualifications. Example interview questions and standard answers on which to rate responses, Provide recommendations on pre-employment testing and assessment tools with the reliability and validity of the methods.
HR Learning & Development
10970
Students will be capable of developing components of training and development modules/workshops/classes for your organization's personnel challenges.
International expansion analysis
1. Identify current trends in various regional centres with particular attention to the implications from a Canadian perspective. 2. Identify the relevant elements to be included in a ‘region profile’ and develop one for a specific region. 3. Analyze institutional and business dynamics as well as trends and practices within a particular region. 4. Discuss the main drivers behind firm strategies and operations within and across regions. 5. Research, collect, organize, and analyze data on a specific topic. 6. Prepare and present conceptual (theory) and empirical (data) briefings on a particular region or phenomenon.
HR Learning & Development
91320
Students will be capable of developing components of training and development modules/workshops/classes for your organization's personnel challenges.
Project Management Capstone
PCOM 0131
This course will provide students with an opportunity to apply the essential skills and knowledge they have learned throughout the Project Management Professional Development Certificate program, in a real-world setting. Working in pre-assigned groups, students will deliver a set of standard project management deliverables, as well as specific deliverables outlined by the partner agency. Groups will compete to deliver the best product for the same project. At the end students present their findings to the partner agency.
Supply Chain Management Capstone Project
PCOM 0151
MacEwan University is seeking to partner with organizations that have a need for global logistics management and supply chain expertise. This course will provide students with an opportunity to apply the different skills and knowledge they have learned throughout the Global Logistics Management Professional Development Certificate program, in a real-world setting .The sponsor also has the benefit of helping students learn more about their industry and Canadian workplace culture. Working in pre-assigned teams, students will deliver a set of standard global logistic management deliverables, as well as specific deliverables outlined by the partner agency to help organizations deliver on their operational objectives. Teams will compete to deliver the best product for the same project. Several teams of 3 to 4 students will work on the project so the sponsor will receive multiple sets of recommendations.
Business Analysis Capstone Project
PCOM 0141
We are seeking project submissions for a course-based WIL project in Professional Communication on a business analysis topic. Please note that there is no financial cost associated with your participation. Instead, we seek your invaluable commitment in the form of time and expertise. This course will provide students with an opportunity to apply the different skills and knowledge they have learned throughout the program in a real-world setting. Working in pre-assigned groups, students will deliver a set of standard business analysis deliverables, as well as specific deliverables outlined by the partner agency. A real ongoing project has been written as a case study and is used in class to be analyzed by the students. An external project advisor provides guidance and coaching to the teams as they develop their work plans and deliverables. Groups will compete to deliver the best product for the same project. At the end students present their findings to the partner agency.
Bookkeeping and Accounting Capstone Project
ACCT 0213
We are seeking project submissions for a course-based WIL project in Bookkeeping and Accounting. Please note that there is no financial cost associated with your participation. Instead, we seek your invaluable commitment in the form of time and expertise. This course is designed to provide learners with the opportunity to integrate and apply accounting knowledge and skills. A game-based project that involves the application of accounting concepts, principles and techniques will be presented in this graded course. Learners will develop, build and evaluate accounting transactions, events and financial statements based on the application of accounting concepts, principles and techniques learned in the previous terms.