- Location
- Edmonton, Alberta, Canada
- Portals
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Edmonton, Alberta, Canada
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Achievements
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Business-to-Business Marketing
12987
Students possess a strong understanding of B2B marketing concepts, including market research, segmentation, and integrated marketing communications. Students can analyze effective B2B marketing plans, assess industrial marketing functions, and navigate global networks and ethical issues. Students can make recommendations on utilizing emerging marketing trends and navigating the dynamic global marketplace.
HR Program Evaluation
11225
Fourth-year Human Resources Management students will explore issues and evaluate the impact and efficiency of a proposed HR program toward an organizational objective. Students will compile and present recommendations to inform leaders and other stakeholders about workforce metrics and program evaluation findings. The major learning outcomes of this project could include: Apply methods of program evaluation to determine the impact and/or efficiency of an HR program. Construct communications to disseminate findings and recommendations to key stakeholders. Identify appropriate human resources metrics/analytics to answer HR evaluation questions. Describe ethical and practical issues in HR program evaluation.
HR Strategic Planning
11148
Fourth-year Human Resources Management students will research, analyze, evaluate and develop strategic responses to a variety of current and emerging HR topics affecting organizations. Students will also develop professional competencies such as problem-solving, technological agility and collaborative teamwork.
Nonprofit Management
13522
Nonprofit organizations often face issues related to funding, sustainability, volunteer management, and leadership development. The theories and frameworks taught in this course (e.g., nonprofit management, fundraising strategies) are applied in real-world contexts to address funding gaps, build sustainable organizational models, and engage stakeholders. Students will apply their knowledge of the course content and theory to address relevant challenges and propose recommendations.