Yugen Life Coaching seeks to enhance its digital marketing efforts to better connect with potential clients and expand its reach. The project involves optimizing the lead generation funnel to attract more aligned leads by auditing and refining existing lead magnets and opt-in processes. The team will explore and recommend tools for automated funnels, such as ConvertKit, Mailchimp, or Flodesk, to streamline lead acquisition. Additionally, the project aims to develop a comprehensive social media marketing strategy, including a content calendar with engaging post ideas for platforms like Instagram and TikTok. The team will also support the creation of a mini marketing campaign for a signature offer, utilizing AI to brainstorm creative messaging. Finally, the project will involve tracking and analyzing marketing performance metrics to provide actionable insights for improving engagement and conversion rates.

The project will deliver a refined lead generation funnel with recommendations for automation tools. A detailed social media content calendar will be created, along with repurposed content for short-form posts. The team will also produce a mini marketing campaign plan for a signature offer, including launch emails and social media posts. A comprehensive report with marketing analytics and performance insights will be provided, offering recommendations for future improvements.