Master Griot Publishing Inc. is gearing up for its annual Buy Black Marathon, a significant sales event spanning Black Friday week through Giving Tuesday. The company seeks to develop a comprehensive marketing strategy and advertising revenue model that effectively incorporates non-disruptive advertising techniques. The goal is to explore innovative ways to monetize advertising through methods such as product placement, ensuring that the advertising enhances rather than detracts from the customer experience. The project will involve analyzing current market trends, evaluating successful case studies, and proposing a tailored strategy that aligns with Master Griot Publishing's brand values and target audience. The team will need to apply their classroom knowledge of marketing principles, consumer behavior, and advertising strategies to create a cohesive plan that can be implemented in time for the event.

The project deliverables will include a detailed marketing strategy document outlining the proposed advertising revenue model and non-disruptive advertising techniques. Additionally, the team will provide a presentation summarizing their findings and recommendations, complete with visual aids and potential implementation timelines. The deliverables should be actionable and align with the company's objectives for the Buy Black Marathon event.