OSE PLUS is seeking to enhance its presence in the e-commerce market by improving the visibility and appeal of its products. The project aims to develop a comprehensive marketing strategy that effectively communicates the unique value of OSE PLUS products, encouraging both online and in-person spontaneous purchases. The focus will be on crafting compelling marketing messages and identifying key channels to reach potential customers. Additionally, the project will explore strategies for expanding into new markets and attracting national and international sports partnerships and investors. The goal is to create a cohesive plan that leverages current market trends and consumer behaviors to boost brand recognition and sales.

The project deliverables will include a detailed marketing strategy document outlining key tactics for increasing product visibility and stimulating spontaneous purchases. This will involve identifying target demographics, selecting appropriate marketing channels, and crafting persuasive messaging. Additionally, the team will provide a market expansion plan, highlighting potential new markets and strategies for attracting sports partnerships and investors. A presentation summarizing the strategy and its expected impact will also be delivered to OSE PLUS stakeholders.