Company
Contact
Project scope
Categories
Market research Competitive analysis Market expansion Marketing strategySkills
strategy development market trend market analysis strategic thinking strategic planning go-to-market strategy market research business to business data analysis researchThe project aims to provide MyrLink Ltd with a comprehensive analysis of the B2B product sourcing market in Canada and the U.S. The primary goal is to identify potential opportunities, target customers, and assess competitive positioning to support MyrLink's business growth. By leveraging classroom knowledge in market analysis and strategic planning, learners will conduct thorough research to uncover market trends and customer needs. The project will also involve developing a basic go-to-market strategy, including actionable recommendations for outreach and enhancing MyrLink's social media presence. This project allows learners to apply their skills in market research, data analysis, and strategic thinking to deliver valuable insights and strategic guidance to MyrLink Ltd.
The deliverables for this project include a detailed market analysis report highlighting opportunities and competitive positioning in the B2B product sourcing market. Additionally, learners will provide a basic go-to-market strategy document with recommendations for customer outreach and social media presence. These deliverables will offer MyrLink Ltd actionable insights and strategic steps to enhance their market presence and drive business growth.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
MyrLink is a full-service product sourcing and procurement company specializing in connecting Canadian and U.S. businesses with reliable manufacturers across Asia. We handle the entire supply chain—from supplier identification, price negotiation, and factory audits to logistics coordination, packaging customization, and customs clearance—ensuring cost-effective, high-quality, and timely delivery. Our tailored solutions support B2B clients in reducing operational costs and streamlining procurement, whether for packaging materials, custom machinery, or finished goods.