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SEO Optimization Strategy for JamFit’s WIX Website

Open
Jamfit Inc.
Jamfit Inc.
Ottawa, Ontario, Canada
Lisa Sharpe
Founder and CEO
Project
Academic experience
50 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Search engine optimization Marketing strategy
Skills
seo strategy seo audit keyword research search engine optimization wix.com
Details

This project focuses on strengthening JamFit’s visibility in search engine results by implementing SEO best practices tailored for the WIX platform. Students will conduct keyword research, assess current SEO performance, and recommend improvements to both technical and on-page SEO. The goal is to increase organic traffic and support online conversions for multiple studio locations.

Deliverables

Conduct a current-state SEO audit of JamFit’s WIX site

Perform keyword research tailored to the fitness industry and specific localities

Recommend optimized meta descriptions, headers, alt text, and URL structures

Identify WIX-specific SEO limitations and offer solutions or workarounds

Deliver an SEO strategy document and implementation checklist

Mentorship
Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Good health and well-being

About the company

Company
https://www.jamit.ca
Ottawa, Ontario, Canada
2 - 10 employees
Sports & fitness
Representation
Minority-Owned Women-Owned Small Business Family-Owned Sustainable/green

JamFit is a community-driven fitness studio based in Ontario, committed to promoting wellness, inclusivity, and fun through movement. With a wide variety of fitness classes tailored for all ages and abilities—including programs for seniors and individuals with disabilities—JamFit blends physical health with social connection in a welcoming, judgment-free environment. As the studio scales its operations, it continues to prioritize accessibility, sustainability, and personalized client experiences.