myAIpathway Inc. seeks to enhance the user experience of its ecommerce platform by conducting a comprehensive user testing project. The primary goal is to identify usability issues and gather insights into user behavior and preferences. This project will enable learners to apply their knowledge of user experience design and analysis, focusing on real-world ecommerce challenges. The tasks involve designing and conducting user tests, collecting and analyzing data, and identifying key areas for improvement. The project is structured to be completed within 80 hours by a team of learners specializing in user experience or digital marketing. By the end of the project, learners will have gained practical experience in user testing methodologies and data-driven decision-making.

The project deliverables include a detailed report summarizing the user testing process, findings, and recommendations for platform improvements. Additionally, the team will present a slide deck highlighting key insights and actionable suggestions. The deliverables should be clear, concise, and supported by data collected during the testing phase.