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Data analysis Market research Competitive analysis Market expansion Marketing strategySkills
market positioning business acumen growth strategies analytical skills market dynamics business analysis strategic planning consumer behaviour market analysis researchThe project aims to conduct a comprehensive business and market analysis for Drawbridge, a company seeking to enhance its competitive edge and ensure sustainable growth. The primary goal is to evaluate the company's external environment, identify industry trends, and assess the competitive landscape. By leveraging classroom knowledge in business analysis and strategic planning, learners will provide actionable, research-backed recommendations to optimize Drawbridge's growth and sustainability. The project involves analyzing market data, identifying key competitors, and understanding consumer behavior to formulate strategic insights. This project will allow learners to apply their analytical skills and business acumen to real-world scenarios, enhancing their understanding of market dynamics and strategic planning.
The project deliverables include a detailed report and presentation summarizing the findings of the market analysis. Key components will include an evaluation of industry trends, a competitive landscape assessment, and strategic recommendations for growth. Additionally, learners will provide a set of actionable ideas backed by research to enhance Drawbridge's market position and sustainability.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Drawbridge is a lead generation tool that helps brands, agencies, and influencers run draws easier to grow their audiences. Consider what Canva did for design, Drawbridge is doing for promotions. For agencies, specifically, Drawbridge cuts design and development costs by 95% and takes the time to launch from months to minutes. Drawbridge creates custom-looking, brand-aligned landing pages, runs the entire giveaway, collects email leads and does the draw for a winner, then provides a bridge for all your new leads to go into your chosen CRM. It’s a seamless, high-converting experience that turns visitors into engaged leads. With Drawbridge, everybody wins.