ESG Vibe aims to enhance its CRM system to better support lead generation efforts by customizing it to meet specific organizational needs. The current CRM system requires improvements to streamline data entry, automate routine tasks, and enhance reporting capabilities. This project will provide learners with the opportunity to apply their knowledge of CRM systems, data management, and marketing strategies in a practical setting. The project also involves developing a comprehensive outreach strategy that leverages the customized CRM to effectively identify and engage potential clients. By focusing on these enhancements, ESG Vibe seeks to improve its efficiency in tracking and managing potential leads, ultimately supporting its mission to connect organizations with diverse talent.

The project deliverables include a customized CRM system tailored to ESG Vibe's specific needs, featuring streamlined data entry, automated routine tasks, and enhanced reporting capabilities. Additionally, a comprehensive outreach strategy will be developed to effectively identify and engage potential clients. The final deliverables will also include a presentation, executive summary, and a detailed report of recommendations, providing a clear roadmap for ESG Vibe's future CRM and outreach efforts.