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Shirt Shop Bettys
Oakville, Ontario, Canada
Store Owner
Project
Academic experience
300 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Website development Information technology
Skills
brand identity business objectives user experience (ux) design web development user experience (ux) purchasing
Details

Shirt Shop Bettys is seeking to establish a robust online presence by developing a user-friendly e-commerce website using Shopify. The primary goal is to facilitate both in-store and online ordering, enhancing customer convenience and expanding market reach. The website should enable customers to browse and purchase t-shirts, sweatshirts, and hats for both people and dogs. A key feature of the site will be the ability for customers to submit custom designs by uploading images and selecting product options. This project will provide learners with the opportunity to apply their knowledge of web development, e-commerce platforms, and user experience design. The successful completion of this project will result in a fully functional, visually appealing, and easy-to-navigate website that aligns with Shirt Shop Bettys' brand identity and business objectives.

Deliverables

The project deliverables include a fully operational Shopify website that supports both standard and custom product orders. The website must feature an intuitive interface for product browsing and purchasing, as well as a custom design submission tool. Additionally, the site should be optimized for both desktop and mobile devices, ensuring a seamless user experience across platforms. The final deliverable will be a comprehensive report detailing the website's features, design choices, and implementation process.

Mentorship
Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Oakville, Ontario, Canada
2 - 10 employees
Apparel & fashion, Arts, Retail
Representation
Women-Owned

We are a custom design and print shop for merchandise like T-shirts, hoodies, and hats and hopefully more in the future. Our store is located in a larger boutique pet store and we currently cater to our walk-in clients like to open up ordering online and to an online audience.