Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
WHO: Grey-box is social innovation startup that is working on providing free wifi access to educational content in areas where internet and electricity access is problematic.
WHY: 50% of the world lives offline – they haven’t connected to the internet in the last 3 months. In Africa, the average cost for 1GB of data is 7% of the average monthly salary. Even in North America, 50% of rural Canada does not have access to the minimum speed for Internet. We believe that this is a solvable problem.
HOW: In a nutshell, our IT worked on a technical solution for connectivity issues in remote areas based on customer interviews. We plan to deploy sales effort in 1) Nord America (with a focus on northern regions and rural areas), 2) Latin America (with local NGOs), and 3) West Africa (with local NGOs). There is already a draft for a marketing strategy that can be used as a base.
The scope of the project is to pick one region (out of three) and update the business plan, formalize go to market strategy that will include a list of important stakeholders to contact, key elements in the sales pitch, and communication line. Weekly touchpoints can be made with the CEO as well as with the marketing and IT teams.
Grey-box is a nonprofit structured under the principle of mobile-first and remote-first. Diversity is not only encouraged, it is an integral part of the strength of the team and its projects
- What tasks will learners need to complete to achieve the project goal?
-
Digital Divide Statistics | Education Statistics
Overview of the chosen market (name of the market, demographic data, market size, behavioural data if applicable)
PESTLE Analysis
Trends, Opportunities, Threats
What is the connectivity like / state of connectivity (specific regions or areas)? How mature is the market?
What are some issues with connectivity? (Numbers included)
What are some organizations associated / dealing with connectivity issues and/or literacy issues? Stakeholder analysis (key players we should talk to - schools, organizations etc…)
Are there any events or groups that we should be a part of or look out for?
Any competitors worth mentioning that operate within this area?
If so, what are their Strengths, Weaknesses, Threats, and Opportunities (SWOT)
Depending on the research, can you conduct a brand positioning analysis
- What is the main goal for this project?
-
WHO: Grey-box is social innovation startup that is working on providing free wifi access to educational content in areas where internet and electricity access is problematic.
WHY: 50% of the world lives offline – they haven’t connected to the internet in the last 3 months. In Africa, the average cost for 1GB of data is 7% of the average monthly salary. Even in North America, 50% of rural Canada does not have access to the minimum speed for Internet. We believe that this is a solvable problem.
HOW: In a nutshell, our IT worked on a technical solution for connectivity issues in remote areas based on customer interviews. We plan to deploy sales effort in 1) Nord America (with a focus on northern regions and rural areas), 2) Latin America (with local NGOs), and 3) West Africa (with local NGOs). There is already a draft for a marketing strategy that can be used as a base.
The scope of the project is to pick one region (out of three) and update the business plan, formalize go to market strategy that will include a list of important stakeholders to contact, key elements in the sales pitch, and communication line. Weekly touchpoints can be made with the CEO as well as with the marketing and IT teams.
Grey-box is a nonprofit structured under the principle of mobile-first and remote-first. Diversity is not only encouraged, it is an integral part of the strength of the team and its projects
- What tasks will learners need to complete to achieve the project goal?
-
Digital Divide Statistics | Education Statistics
Overview of the chosen market (name of the market, demographic data, market size, behavioural data if applicable)
PESTLE Analysis
Trends, Opportunities, Threats
What is the connectivity like / state of connectivity (specific regions or areas)? How mature is the market?
What are some issues with connectivity? (Numbers included)
What are some organizations associated / dealing with connectivity issues and/or literacy issues? Stakeholder analysis (key players we should talk to - schools, organizations etc…)
Are there any events or groups that we should be a part of or look out for?
Any competitors worth mentioning that operate within this area?
If so, what are their Strengths, Weaknesses, Threats, and Opportunities (SWOT)
Depending on the research, can you conduct a brand positioning analysis
- How will you support learners in completing the project?
-
Weekly point pints can be provided with the CEO and marketing or IT teams
Coaching and training ressources can be provided based on the need
Supported causes
About the company
- https://www.grey-box.ca/
- 2 - 10 employees
- Education, Non-profit, philanthropic & civil society, It & computing, Technology, Telecommunications
Grey-box is a social innovation startup. Its main product, Uni, provides wireless access to digital resources (such as Wikipedia, Khan academy, several MOOC-type online courses, medical databases) in areas where access to the internet or to electricity is unreliable.
While 50% of the world's population is not connected - and the COVID-19 situation is exacerbating these inequalities - our team is working on an accessible product (portable, energy efficient, climate resistant and, above all, less than 100 $ the unit) which allows anyone to connect to these essential resources for their development and autonomy.
Grey-box is a nonprofit structured under the principle of mobile-first and remote-first. Diversity is not only encouraged, it is an integral part of the strength of the team and its projects