Preferred learners
- Canada
- Academic experience or paid work
Categories
Project scope
- What is the main goal for this project?
-
The main goal for the project is to create a social media engagement and marketing campaign for LinkedIn, YouTube, Facebook, and Instagram to help TC Wellness drive traffic for our health and wellness initiatives, including; live wellness events, products and services.
This will involve several different steps for the learners, including:
- Researching the target audience for each platform
- Creating engaging and relevant content for each platform
- Developing a posting schedule and strategy for each platform
- Analyzing and reporting on the performance of the campaign
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, learners should complete the following tasks:
- Research and identify the target audience for each platform
- Create engaging and relevant content for each platform
- Develop a posting schedule and strategy for each platform
- Analyze and report on the performance of the campaign, including reach, engagement, and traffic generated
Final deliverables should include:
- A detailed social media engagement and marketing campaign plan
- Content calendars for each platform
- Performance analysis and reporting
- What is the main goal for this project?
-
The main goal for the project is to create a social media engagement and marketing campaign for LinkedIn, YouTube, Facebook, and Instagram to help TC Wellness drive traffic for our health and wellness initiatives, including; live wellness events, products and services.
This will involve several different steps for the learners, including:
- Researching the target audience for each platform
- Creating engaging and relevant content for each platform
- Developing a posting schedule and strategy for each platform
- Analyzing and reporting on the performance of the campaign
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, learners should complete the following tasks:
- Research and identify the target audience for each platform
- Create engaging and relevant content for each platform
- Develop a posting schedule and strategy for each platform
- Analyze and report on the performance of the campaign, including reach, engagement, and traffic generated
Final deliverables should include:
- A detailed social media engagement and marketing campaign plan
- Content calendars for each platform
- Performance analysis and reporting
- How will you support learners in completing the project?
-
Company will support learners with regular mentorship, access to tools and software, training materials and discounts on health/ wellness products and services
- What skills or technologies will help learners to complete the project?
-
In order to successfully complete this project, learners should be familiar with:
- Social media marketing and engagement strategies (especially with LinkedIn)
- Content creation and copywriting for social media
- Data analysis and reporting for social media platforms
- Understanding of the health and wellness industry and target audience preferences on social media
Supported causes
About the company
- https://www.tcwellness.ca
- 0 - 1 employees
- Hospital, health, wellness & medical, Non-profit, philanthropic & civil society, Retail
TC Wellness is dedicated to improving the Health & Wellness of individuals, teams and communities through naturally therapeutic health products, wellness workshops and retreats. We are especially skilled at serving busy, over-worked professionals in demanding fields such as healthcare and entrepreneurship.