Aurora Organics Global Inc. aims to expand the presence of its organic Ayurvedic skincare products in the Ontario market, both online and onsite. The company is particularly interested in exploring B2B opportunities and private labeling to enhance its market reach. The project involves researching the current market landscape, identifying potential business partners, and developing a strategic plan to increase brand visibility and sales. Learners will apply their knowledge of market analysis, digital marketing strategies, and business development to create a comprehensive plan. The goal is to establish a stronger foothold in Ontario by leveraging both digital platforms and physical retail opportunities.

Key tasks include:

- Conducting a market analysis to identify trends and opportunities in the Ontario skincare market.

- Researching potential B2B partners and private labeling opportunities.

- Developing a digital marketing strategy to enhance online presence.

- Proposing strategies for onsite marketing and retail partnerships.

The project deliverables will include a detailed market analysis report, a list of potential B2B partners, and a strategic marketing plan. This plan will outline both online and onsite strategies to increase brand visibility and sales in Ontario. Additionally, learners will present their findings and recommendations in a comprehensive presentation to Aurora Organics Global Inc.

Deliverables include:

- Market analysis report.

- List of potential B2B partners and private labeling opportunities.

- Strategic marketing plan for online and onsite presence.

- Final presentation of findings and recommendations.

-Maintain up-to-date knowledge of the industry’s regulations, competitors, and technological advancements.