Our company specializes in first-party data for tourism destinations (Destination Management Organizations or DMOs) We help DMOs to measure the impact of their marketing efforts by helping them to measure conversions from website visits to actual visits of their Destination.

We would like to collaborate with students to create content that positions us as experts in our field.

This will involve several different steps for the students, including:

• Familiarizing themselves with our target market, products and services.
• Reviewing marketing content in the form of posts, emails, brochures, etc.
• Deploying content according to our social media calendar to increase website traffic.
• Overseeing our channels and keeping them up-to-date.

Bonus steps in the process would also include:

• curating a list of social media channels where our target audience spends time interacting and providing a list of key voices in the industry

Project Scope and Expectations:

During this project, students will create digital marketing materials that serve to support and educate our target market. 

Company Overview:

At trippl, we pride ourselves on understanding the needs of both the consumer who is planning their trip and the DMO whose job it is to attract visitor traffic. This project offers students an opportunity to gain insights into our company culture, values, and the impactful work we do.

If the student is interested in working in the travel-tourism space this would be an excellent opportunity to get a bird's eye view of the industry from the DMO perspective.

Project Details:

We are looking for a student to write 3 anchor articles which we will publish to our blog and then break each down each of those articles into posts for LinkedIn, Instagram, x, threads and Tik Tok

• write 3 anchor articles
• break down each article into social media posts and video scripts
• prepare social media content for review and posting by our team

Final Deliverables:

• 3 in-depth articles within our area of expertise (measurement of conversions from website visits to actual visits). We will be available to collaborate with the student on direction
• compose smaller social media posts to link back to main article - compose posts in Cloud Campaign in draft format for review by our team
• CEO will record video for Tik Tok and Instagram - student will be asked to edit down the video for posting

Bonus steps would include:

• curating a list of social media channels where our target audience spends time interacting and provide a list of key voices in the industry

For students: To validate the completion of your work, please submit deliverables as uploaded files with a reflection note at the end of your project. These files can take various formats, including Word documents, PDFs, JPEG images, presentations, and more. We request tangible proof or an example showcasing your completed work. If the project involved an Non-Disclosure Agreement (NDA), please provide redacted deliverables or a sample of non-confidential work.

Benefits for Students:

• Develop skills in digital marketing strategies, analytics, and campaign management.
• Gain exposure to real-world, industry-relevant challenges.
• Access potential networking opportunities with industry professionals.