Digital Marketing

Our company specializes in first-party data for tourism destinations (Destination Management Organizations or DMOs) We help DMOs to measure the impact of their marketing efforts by helping them to measure conversions from website visits to actual visits of their Destination. We would like to collaborate with students to create content that positions us as experts in our field. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Reviewing marketing content in the form of posts, emails, brochures, etc. Deploying content according to our social media calendar to increase website traffic. Overseeing our channels and keeping them up-to-date. Bonus steps in the process would also include: curating a list of social media channels where our target audience spends time interacting and providing a list of key voices in the industry