Genesis Jewellery Boutique aims to enhance its market presence by targeting fashion-forward men, couples, and women. The project involves creating a comprehensive marketing strategy that combines both online and physical promotional materials. The goal is to drive sales and increase brand engagement among the target audience. Learners will apply their knowledge of marketing principles to develop creative content that resonates with the audience's fashion sensibilities. The project will focus on understanding consumer behavior, identifying key marketing channels, and crafting messages that align with the brand's identity. Tasks include market research, content creation, content calendar, and strategy development, all designed to be completed within a single academic program's skill set.

The deliverables for this project include a detailed marketing plan, customer engagement ideas and plans, a set of digital marketing materials (such as social media posts and text/email templates), and designs for physical promotional items (like brochures or in-store displays). Additionally, a presentation summarizing the strategy and expected outcomes will be required. These deliverables will demonstrate the learners' ability to integrate classroom knowledge into practical marketing solutions for Genesis Jewellery Boutique.