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2 Girls 1 Brush Painting Inc.
Edmonton, Alberta, Canada
Katy Starrett
Katy Starrett She / Her
Owner/Lead Painter
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Advertising Digital marketing Lead generation Marketing strategy Social media marketing
Project scope
What is the main goal for this project?

The main goal for the project is to create a marketing campaign that showcases the unique storytelling and creativity of 2 Girls 1 Brush Painting Inc. The campaign should highlight the company's dedication to understanding their clients' vision and turning it into reality through their painting services. The campaign should aim to attract new clients and build brand awareness for the company.


This will involve several different steps for the students, including:


- Conducting market research to understand the target audience and their preferences.


- Developing a creative concept for the marketing campaign that aligns with the company's values and mission.


- Creating visual and written content for the campaign, including social media posts, blog articles, and promotional materials.


- Implementing the campaign across various channels, such as social media, email marketing, and local advertising.


- Measuring the success of the campaign through key performance indicators and making adjustments as needed.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should complete the following list of activities:


- A comprehensive market research report outlining the target audience and their preferences.


- A creative concept proposal for the marketing campaign, including visual and written content ideas.


- Developed visual and written content for the campaign, implemented across various channels.


- A report on the campaign's performance, including key performance indicators and insights for future campaigns.



Final deliverables:


- A complete marketing campaign package, including visual and written content, as well as a report on the campaign's performance.


- A presentation explaining the creative concept and implementation of the campaign.


How will you support learners in completing the project?

Dedicated staff time: Our team will be available to offer guidance, answer questions, and provide feedback throughout the project duration.Access to tools and technology: Learners will have access to the necessary painting tools, equipment, and technology required to complete their tasks effectively.Access to data: We will provide relevant data, resources, and materials to aid learners in their research and project development process.Regular check-ins: We will schedule regular check-in sessions to assess progress, address challenges, and provide additional support as needed.Mentorship opportunities: Learners will have the opportunity to shadow experienced painters, receive one-on-one mentorship, and gain practical insights into the painting industry.

What skills or technologies will help learners to complete the project?

In order to complete this project, students can self-teach, but it is beneficial to be familiar with:


- Market research and analysis.


- Content creation for marketing purposes.


- Social media marketing and advertising.


- Performance measurement and analysis for marketing campaigns.



Nice to haves for students include


- Graphic design skills.


- Copywriting experience.


- Experience with marketing analytics tools.



Students will be expected to research and learn more about the above as the project goes along.

About the company

Step into the vibrant world of 2 Girls 1 Brush Painting, where walls aren't just surfaces but blank canvases waiting for a touch of magic. Led by Katy, a passionate artist with a heart as colorful as her brushstrokes, our team is more than just a painting company – we're storytellers, dreamers, and creators.

With a shared love for artistry and a dedication to making spaces come alive, we pour our hearts into every project. From cozy homes to bustling offices, we understand that each space has its own personality, waiting to be unveiled.

But what sets us apart isn't just our skills with a paintbrush – it's our genuine connection with our clients. We're not here to just paint walls; we're here to understand your vision, your story, and your dreams for your space. We're your partners in creativity, here to turn your ideas into reality.