Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
ScriptString team is looking to take our social media presence to the next level to drive traffic to our website. To do this, we hope to improve our search engine optimization and social content strategy.
This will involve several different steps including:
- Researching keywords to determine the most relevant terms that our customers search for.
- Researching Search Engine Optimization requirements for us to rank on the first page of Google.
- Constructing content strategy for the maximum traffic.
- Creating social media content using the most efficient keywords for our target audience while following the content calendar.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the SEO project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Compiled a list of the most relevant SEO keywords for us.
- Created a content calendar to drive traffic to our social media pages.
- Prepared a report outlining the SEO keywords and the social media calendar to be reviewed by the Marketing Lead.
- Created engaging social media posts using the most efficient SEO keywords..
Bonus steps would include:
- Tailoring the content calendar to our customers' activity levels on different times and days.
Final deliverables should include
- A report containing the most relevant SEO keywords for our company and a content calendar.
- Designs and writing for several social media posts to be uploaded as per the content calendar.
- What is the main goal for this project?
-
ScriptString team is looking to take our social media presence to the next level to drive traffic to our website. To do this, we hope to improve our search engine optimization and social content strategy.
This will involve several different steps including:
- Researching keywords to determine the most relevant terms that our customers search for.
- Researching Search Engine Optimization requirements for us to rank on the first page of Google.
- Constructing content strategy for the maximum traffic.
- Creating social media content using the most efficient keywords for our target audience while following the content calendar.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the SEO project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Compiled a list of the most relevant SEO keywords for us.
- Created a content calendar to drive traffic to our social media pages.
- Prepared a report outlining the SEO keywords and the social media calendar to be reviewed by the Marketing Lead.
- Created engaging social media posts using the most efficient SEO keywords..
Bonus steps would include:
- Tailoring the content calendar to our customers' activity levels on different times and days.
Final deliverables should include
- A report containing the most relevant SEO keywords for our company and a content calendar.
- Designs and writing for several social media posts to be uploaded as per the content calendar.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- What SEO keywords are being used by our company now, and which keywords have been used in the past?
- How do we rank on Google based on different search terms?
- When and how much do we typically post on social media?
- Input on choices, problems or anything else the students might encounter.
Supported causes
About the company
- https://www.scriptstring.com/
- 2 - 10 employees
- It & computing, Construction, engineering & trades, Energy, Real estate, Technology
ScriptString.AI is an AI-powered data platform for ESG data collection, knowledge extraction, and performance reporting for real estate.
Our mission is to be the leading artificial intelligence solution to securely collect ESG data from any source, extract actionable knowledge, and integrate it into reporting cycles with ease.
Our customers love us because we’re helping them save time and money, and minimize risk.