Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
Main Objective:
The main objective of this project is to devise and implement a comprehensive Market Expansion Strategy for Hopper Video. This entails identifying and targeting new markets to broaden Hopper Video's reach and enhance its market penetration.
Problem Statement / Expected Outcome:
Learners will address the challenge of strategically expanding Hopper Video's market presence. The desired outcome is a well-researched and actionable Market Expansion Strategy that includes:
1. Identification of Target Markets: Analysing potential markets to pinpoint those with the highest potential for Hopper Video's video personalization platform. Simultaneously develop an Ideal Customer Profile (ICP) while continuing research on the target market / sector.
2. Strategic Entry Approach: Developing a clear and effective strategy for entering each identified target market, encompassing pricing, partnerships, marketing tactics, and regulatory compliance.
3. Implementation Plan: Creating a detailed implementation plan for the chosen target market, outlining required resources, budget allocation, team roles, responsibilities, and key milestones for a successful market launch.
The project aims to equip learners with the skills to strategically expand a technology-based service, promoting hands-on application of market analysis, strategic planning, and implementation skills.
- What tasks will learners need to complete to achieve the project goal?
-
Tasks for Learners:
1. Market Research and Analysis:
- Identify potential markets for Hopper Video.
- Analyse key factors such as regulations, competition, and customer demand.
2. Prioritisation:
- Prioritize the top 3-5 markets based on their potential for Hopper Video.
3. Market Entry Strategy:
- Develop a comprehensive entry strategy for each prioritized market.
- Include recommendations for pricing, partnerships, marketing, and compliance.
4. Implementation Planning:
- Create a detailed implementation plan for the chosen target market.
- Specify resources, budget, team roles, and key milestones for a successful launch.
5. Communication Strategy:
- Devise a communication strategy for introducing Hopper Video to the selected market.
Learners gain valuable insights into market expansion strategies while maintaining a manageable scope.
- What is the main goal for this project?
-
Main Objective:
The main objective of this project is to devise and implement a comprehensive Market Expansion Strategy for Hopper Video. This entails identifying and targeting new markets to broaden Hopper Video's reach and enhance its market penetration.
Problem Statement / Expected Outcome:
Learners will address the challenge of strategically expanding Hopper Video's market presence. The desired outcome is a well-researched and actionable Market Expansion Strategy that includes:
1. Identification of Target Markets: Analysing potential markets to pinpoint those with the highest potential for Hopper Video's video personalization platform. Simultaneously develop an Ideal Customer Profile (ICP) while continuing research on the target market / sector.
2. Strategic Entry Approach: Developing a clear and effective strategy for entering each identified target market, encompassing pricing, partnerships, marketing tactics, and regulatory compliance.
3. Implementation Plan: Creating a detailed implementation plan for the chosen target market, outlining required resources, budget allocation, team roles, responsibilities, and key milestones for a successful market launch.
The project aims to equip learners with the skills to strategically expand a technology-based service, promoting hands-on application of market analysis, strategic planning, and implementation skills.
- What tasks will learners need to complete to achieve the project goal?
-
Tasks for Learners:
1. Market Research and Analysis:
- Identify potential markets for Hopper Video.
- Analyse key factors such as regulations, competition, and customer demand.
2. Prioritisation:
- Prioritize the top 3-5 markets based on their potential for Hopper Video.
3. Market Entry Strategy:
- Develop a comprehensive entry strategy for each prioritized market.
- Include recommendations for pricing, partnerships, marketing, and compliance.
4. Implementation Planning:
- Create a detailed implementation plan for the chosen target market.
- Specify resources, budget, team roles, and key milestones for a successful launch.
5. Communication Strategy:
- Devise a communication strategy for introducing Hopper Video to the selected market.
Learners gain valuable insights into market expansion strategies while maintaining a manageable scope.
- How will you support learners in completing the project?
-
Hopper Video is committed to student success. Throughout the project, students will benefit from dedicated mentorship from our team
Hopper will provide guidance and support on a range of topics, including:
- In-depth knowledge of Hopper Video's current products and social media marketing approach.
- Valuable insights into our target customers and industry trends.
- Expert feedback on student choices, problem-solving strategies, and any challenges they may encounter.
- Access to collateral materials and design guidance to ensure polished and effective campaign execution.
- What skills or technologies will help learners to complete the project?
-
Skills:
1. Market Research and Analysis:
- Ability to conduct thorough market research.
- Analytical skills for evaluating market potential, competition, and customer demand.
2. Strategic Planning:
- Strategic thinking to develop effective market entry strategies.
- Planning skills to create detailed implementation plans with resource allocation.
3. Communication Skills:
- Effective communication skills for devising a comprehensive communication strategy.
- Cross-cultural communication awareness for entering diverse markets.
4. Risk Analysis and Mitigation:
- Skill in identifying potential risks associated with market expansion.
- Problem-solving abilities to propose effective risk mitigation strategies.
5. Presentation Skills:
- Ability to prepare and deliver clear and concise presentations.
- Visual communication skills to convey complex information effectively.
Tech Knowledge:
1. Data Analysis Tools:
- Familiarity with tools for data analysis to support market research.
2. Project Management Tools:
- Proficiency in project management tools to outline implementation plans.
3. Communication Platforms:
- Knowledge of various communication platforms for developing communication strategies.
4. Collaboration Tools:
- Ability to use collaboration tools for peer reviews and team collaboration.
5. **Microsoft / Google Suite:
- Proficiency in using tools like PowerPoint for presentation preparation.
About the company
- https://hoppervideo.com/
- 2 - 10 employees
- Banking & finance, Media & production, Public relations & communications, Retail
Hopper is a video personalisation platform that automates the creation of unique, customised videos. It allows businesses to produce highly engaging video content tailored to individual audiences, enhancing their marketing efforts.
Hopper operates as a managed service, meaning we take a hands-on approach to ensure the success of your projects. We collaborate closely with you throughout the process, actively engaging with your needs and goals. This collaborative partnership allows us to tailor our services to fit your unique requirements and ensures that we're fully aligned with your vision. At Hopper, we're not just a technology provider but a dedicated team working in tandem with you to achieve the best possible results.