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Brazily Fitness Inc.
Ottawa, Ontario, Canada
Mariana Santos
CEO
(170)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Writing Creative writing Copy writing
Skills
copywriting brand messaging sales psychology
Project scope
What is the main goal for this project?

The main goal of this project is to improve the copywriting on the website and sales page for Brazily Fitness using powerful sales psychology and compelling brand messaging. This will involve several different steps for the students, including:


- Researching Brazily Fitness and understanding their mission, goals, and products.


- Analyzing the existing website and sales page copywriting to identify areas for improvement.


- Developing compelling copywriting that incorporates powerful sales psychology and brand messaging.


- Testing the new copywriting and making improvements based on feedback.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:


- Understanding of Brazily Fitness' mission, goals, and products.


- Improved copywriting for the website and sales page that incorporates powerful sales psychology and brand messaging.


- Testing of the new copywriting and improvements based on feedback.



Final deliverables should include:


- All source code.


- A written report explaining the design process and outcomes.


How will you support learners in completing the project?

I will provide detailed feedback and support throughout the process and share insights about the industry that are relevant to the project. With my experience as an entrepreneur, I will help learners think creatively and support them so that this experience is valuable for their future careers.

Supported causes
Good health and well-being
About the company

We offer certification programs to help group fitness instructors advance their careers, make more money doing what they love and transform more lives through the magic of Brazilian music, dance, fitness and lifestyle. We just recently launched our first certification program, Brazily Dance. Brazily Dance is Brazilian dance fitness program that's all about boosting confidence and helping you feel amazing in your own skin. We are still really struggling with getting enough visibility for our brand and getting people interested in taking classes with us (either in person or online) or signing up to become instructors (which is the main goal).