Project Overview:

Good Natured Health is seeking a web-savvy student or team with experience in Shopify development, ecommerce UX, and site optimization to help us revamp our online store. Our current Shopify site is functional but outdated in structure and lacks user-friendly features like health-focused filters and product groupings.

We have recently completed a categorization project based on health goals (e.g. stress, sleep, digestion) and product types (e.g. vitamins, protein powders, detox aids). Now, we need those categories and filters properly implemented into our Shopify site—along with a cleaner, more modern layout that improves the overall shopping experience.

Project Goals:

1. Redesign the website layout to be visually appealing, intuitive, and mobile-friendly.
2. Incorporate new product categorization (based on health concerns and supplement types) to simplify user navigation.
3. Add filters and tags (e.g. vegan, organic, gluten-free, goal-based) to help customers quickly find relevant products.
4. Improve home page flow, navigation bar, and collection page design.
5. Ensure smooth integration with Shopify’s backend, keeping SEO and loading speed in mind.

Expected Deliverables:

• Customized Shopify theme (or modified existing theme)
• Homepage redesign mockup + live implementation
• Filter and category structure built into Shopify using tags, collections, or apps
• Documentation for staff on how to maintain or update filters and categories