Tara Bhuyan Couture Inc., a renowned fashion brand, seeks to broaden its market presence and reach new customer segments. The company aims to develop a comprehensive market expansion plan that aligns with its brand identity and leverages its unique product offerings. The project involves analyzing current market trends, identifying potential new markets, and evaluating the competitive landscape. Learners will apply their knowledge of marketing principles, consumer behavior, and strategic planning to propose actionable strategies for market entry and growth. The goal is to create a detailed plan that outlines target demographics, potential partnerships, and marketing channels to effectively introduce Tara Bhuyan Couture's products to new audiences.

The project deliverables include a comprehensive market expansion report and a presentation summarizing the key findings and recommendations. The report should detail the analysis of potential markets, proposed strategies for entry, and a timeline for implementation. Additionally, learners will provide a SWOT analysis to support their recommendations, ensuring that the plan is both feasible and aligned with the company's objectives.