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100 Global Inc. dba Roll Up
Toronto, Ontario, Canada
VM
Co-founder
1
Preferred learners
  • Canada
  • Academic experience
Categories
Marketing Creative writing Media
Project scope
What is the main goal for this project?

Our company advertises products online. We want to create new content for our blog to strengthen our marketing.

We would like to collaborate with students to create blog posts that drive more traffic to our website.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our goals, target market, products and services.
  • Recommending topics for our blog posts.
  • Drafting blog posts relevant to our business.
  • Revising blog posts based on feedback.

Bonus steps in the process would also include:

  • Recommending ways to market our blog.
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Familiarity with our goals, target market, products and services
  • Recommendation of blog post topics
  • Drafts for relevant blog posts
  • Revisions of blog posts

Bonus steps would include:

  • Recommending blog marketing strategies

Final deliverables should include

  • Blog posts.
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our goals, target market, products and services
  • Input on choices, problems or anything else the students might encounter.
What skills or technologies will help learners to complete the project?

In order to complete this project, it is beneficial to be familiar with:

  • Blogging and marketing

Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.

About the company

Roll Up is a sustainable personal hygiene brand with a focus on paper products. Our unique business model involves DTC and B2B segments and supply products to customers and stores nationally. Our convenient and stylish product offering make it easier for people to switch to a alternative renewable resource such as bamboo and help prevent deforestation.
We also strive to positively impact the communities we live in; not just through our products but also through our partners.