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ALF Trading & Technology Corp.
Toronto, Ontario, Canada
Anteneh Feleke
Director
(20)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Graphic design Branding & style guides Advertising Digital marketing
Project scope
What is the main goal for this project?

The main goal for the project is to provide ALF Trading & Technology Corp. with a range of creative services including branding, digital advertisement materials, social media posts, logos, and a digital marketing strategy. The project aims to enhance the company's visual identity and online presence, ultimately contributing to its marketing and promotional efforts.


What tasks will learners need to complete to achieve the project goal?


Tasks for learners to complete:


- Conduct a thorough analysis of ALF Trading & Technology Corp.'s current branding and marketing materials.


- Develop new branding concepts, business cards, flyers, online posters, and social media posts.


- Create new logos that align with the company's brand identity and values.


- Design digital advertisement materials for online marketing campaigns.


- Develop a comprehensive digital marketing strategy to enhance the company's online presence and engagement.



Final deliverables:


- New branding materials including business cards, flyers, online posters, and social media posts.


- Fresh logo designs that represent the company's identity.


- Digital advertisement materials for online marketing campaigns.


- A detailed digital marketing strategy outlining the company's online marketing approach and goals.


How will you support learners in completing the project?

Students will have access to company data and mentorship from the marketing department. Free tax service and products. Students will also have full access to the website digital marketing tool.

What skills or technologies will help learners to complete the project?


Skills needed to successfully complete the project:


- Graphic design skills for creating branding materials, logos, and digital advertisement materials.


- Knowledge of digital marketing strategies and online advertising techniques.


- Creativity and the ability to align designs with the company's brand identity.


- Strong communication skills to understand and interpret the company's vision and values for the creative services.

About the company

Welcome to ALF Trading & Technology Corp.! As a Canadian powerhouse, we are a multifaceted corporation specializing in logistics, staffing, importing, and technology development. Our diverse portfolio includes ownership of renowned brands such as Ethiopic Coffee, STAFFU, and Sprintship. At ALF, our primary focus is on delivering products and services that make a meaningful impact on people's lives. Join us on our journey to innovation and excellence!