Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
The main goal for the project is to conduct a thorough audit of the Montreal Clown website and develop a digital advertising strategy to increase online visibility and attract more customers for the family entertainment services offered by the company, particularly from a corporate market segment viewpoint.
This will involve several different steps for the students, including:
- Analyzing the current website content, design, and user experience.
- Identifying areas for improvement in terms of search engine optimization (SEO) and user engagement.
- Researching target audience demographics and online behavior.
- Developing a digital advertising strategy that includes social media, search engine, and display advertising.
- Creating ad creatives and content that align with the company's brand and services.
- Implementing tracking and analytics tools to measure the effectiveness of the advertising strategy.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- A comprehensive website audit report with recommendations for improvement.
- A digital advertising strategy document outlining the target audience, advertising channels, and ad creatives.
- Implementation of tracking and analytics tools to measure the performance of the advertising strategy.
Final deliverables should include:
- Website audit report.
- Digital advertising strategy document.
- Ad creatives and content.
- Tracking and analytics implementation.
- What is the main goal for this project?
-
The main goal for the project is to conduct a thorough audit of the Montreal Clown website and develop a digital advertising strategy to increase online visibility and attract more customers for the family entertainment services offered by the company, particularly from a corporate market segment viewpoint.
This will involve several different steps for the students, including:
- Analyzing the current website content, design, and user experience.
- Identifying areas for improvement in terms of search engine optimization (SEO) and user engagement.
- Researching target audience demographics and online behavior.
- Developing a digital advertising strategy that includes social media, search engine, and display advertising.
- Creating ad creatives and content that align with the company's brand and services.
- Implementing tracking and analytics tools to measure the effectiveness of the advertising strategy.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- A comprehensive website audit report with recommendations for improvement.
- A digital advertising strategy document outlining the target audience, advertising channels, and ad creatives.
- Implementation of tracking and analytics tools to measure the performance of the advertising strategy.
Final deliverables should include:
- Website audit report.
- Digital advertising strategy document.
- Ad creatives and content.
- Tracking and analytics implementation.
- How will you support learners in completing the project?
-
Students will be able to meet with the director on a weekly basis in addition to email responses on an as-needed basis.
Additional technology and tools may be available as per student recommendations and based on usability, efficiency and affordability criteria.
- What skills or technologies will help learners to complete the project?
-
In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Website analysis and audit tools.
- Digital advertising platforms and strategies, particularly Google Ads.
- Search engine optimization (SEO) best practices.
- Content creation and design.
- Analytics and tracking tools.
Nice to haves for students include
- Experience with social media advertising and Google Ads.
- Knowledge of user experience (UX) design principles.
About the company
- https://www.montrealclown.com
- 2 - 10 employees
- Entertainment
Family entertainment company specializing in interactive magic shows, face painting and balloon creations for family, community and corporate events in the Montreal and surrounding areas.
A new senior's comedy magic show will be launched in 2024.