Preferred learners
- Ontario, Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our company wants to improve our B2B sales process and increase overall sales and revenue. In this project, students will evaluate our current sales process, determine bottlenecks, and create recommendations and new training materials. Based on research and best practices, you will develop new sales scripts for our team to improve the quality and quantity of leads generated and increase the conversion rate.
This will involve several different steps for the students, including:
- Evaluating our current B2B sales process by reviewing our current process and scripts.
- Researching industry sales processes and lead generation strategies.
- Creating recommendations that will improve our leads and conversion rate.
- Writing new sales scripts for both phone calls and emails.
- Creating a sales process handbook.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- Evaluated our current sales process.
- Researched competitors' sales processes.
- Created recommendations on how to improve our sales process.
- Written new sales scripts to generate better leads.
- Created an updated sales process handbook.
Bonus steps would include:
- Creating multiple versions of the sales script tailored to our different products/services.
Final deliverables should include
- A sales process handbook with general information and scripts.
- A report with all research, recommended solutions, and an implementation plan.
- A 20-minute presentation on the report and handbook.
- What is the main goal for this project?
-
Our company wants to improve our B2B sales process and increase overall sales and revenue. In this project, students will evaluate our current sales process, determine bottlenecks, and create recommendations and new training materials. Based on research and best practices, you will develop new sales scripts for our team to improve the quality and quantity of leads generated and increase the conversion rate.
This will involve several different steps for the students, including:
- Evaluating our current B2B sales process by reviewing our current process and scripts.
- Researching industry sales processes and lead generation strategies.
- Creating recommendations that will improve our leads and conversion rate.
- Writing new sales scripts for both phone calls and emails.
- Creating a sales process handbook.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- Evaluated our current sales process.
- Researched competitors' sales processes.
- Created recommendations on how to improve our sales process.
- Written new sales scripts to generate better leads.
- Created an updated sales process handbook.
Bonus steps would include:
- Creating multiple versions of the sales script tailored to our different products/services.
Final deliverables should include
- A sales process handbook with general information and scripts.
- A report with all research, recommended solutions, and an implementation plan.
- A 20-minute presentation on the report and handbook.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- What is our target conversion rate?
- Which specific parts of our sales process need the most improvement?
- Who is the typical target audience that we pitch to?
- Input on choices, problems or anything else the students might encounter.
About the company
- https://www.mvdconsulting.ca
- 2 - 10 employees
- Business & management, Non-profit, philanthropic & civil society
At MVD Consulting Inc., we help organizations excel. Not-for-profit organizations, public agencies, and businesses hire us to help them deepen their diversity, equity, and inclusion work by establishing a clear vision and values, creating action plans, and accountability frameworks, leading training, and coaching. We also conduct research and evaluation. We value equity and justice, trust, authenticity, humanness, and community service.