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Canadian Contractor Services
Sherwood Park, Alberta, Canada
KK
CEO
(4)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Design & creative Communications Market research Competitive analysis Product or service launch Sales strategy
Project scope
What is the main goal for this project?

The problem being addressed is the need for skilled professionals who can proficiently navigate the complexities of modern video production and post-production processes. In today's digital age, there is an increasing demand for high-quality video content across various platforms such as film, television, streaming services, social media, and online advertising.


However, creating professional-grade video content requires more than just basic editing skills. It requires a deep understanding of advanced editing techniques, software tools, and creative approaches to effectively tell stories, engage audiences, and meet the demands of clients and viewers.


By offering this project, the aim is to equip students with the advanced skills and knowledge needed to excel in the competitive field of video editing and post-production. This will address the following specific problems:


  1. Skill Gap: Many aspiring video editors may have basic editing skills but lack the knowledge and experience to tackle more complex editing tasks and projects. This course fills the skill gap by providing advanced training in editing techniques, color correction, visual effects, audio editing, and project management.
  2. Industry Demands: The video production industry is constantly evolving, with new technologies, techniques, and trends emerging regularly. Professionals need to stay updated with the latest advancements to remain competitive. This course addresses the problem of keeping up with industry demands by covering advanced topics such as multicamera editing, motion graphics, and advanced effects.
  3. Client Expectations: Clients and employers often expect high-quality, polished video content that stands out in a crowded marketplace. This course helps students meet and exceed client expectations by teaching them how to create visually stunning videos with professional-grade production values.
  4. Career Advancement: For individuals already working in the video editing field, advancing their skills and knowledge can lead to better career opportunities and increased earning potential. This course offers advanced training that can help students advance their careers in film and television post-production, advertising agencies, production studios, and other related industries.
  5. Overall, by addressing these problems and providing comprehensive training in advanced video editing techniques, this course aims to empower students to succeed in the dynamic and competitive field of video production and post-production.


GOALS & COMPLETION TASKS- Will be summarized with 2 days.







What tasks will learners need to complete to achieve the project goal?

This task provides students with a comprehensive understanding of video editing techniques, tools, and principles. Through a combination of theoretical concepts, hands-on exercises, and practical projects, students will learn how to edit video footage effectively, create compelling narratives, and produce high-quality video content for various platforms and purposes.


Module 1: Introduction to Video Editing

  • Understanding the role of video editing in the production process
  • Overview of video editing software and tools
  • Introduction to key concepts and terminology (cuts, transitions, timelines, etc.)

Module 2: Fundamentals of Video Editing Software

  • Overview of popular video editing software (Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, etc.)
  • Interface familiarization and workspace customization
  • Basic editing functions (importing media, organizing clips, timeline navigation, etc.)

Module 3: Editing Techniques and Principles

  • Understanding the principles of continuity editing (cuts, transitions, pacing, etc.)
  • Exploring different editing styles and approaches (montage, parallel editing, etc.)
  • Using storytelling techniques to create compelling narratives

Module 4: Working with Video Footage

  • Importing and organizing video footage
  • Techniques for selecting and trimming clips
  • Utilizing metadata and markers to streamline the editing process

Module 5: Adding Audio and Music

  • Incorporating audio elements into video projects (dialogue, voiceover, sound effects, etc.)
  • Selecting and editing background music to enhance mood and atmosphere
  • Syncing audio and video tracks for seamless integration

Module 6: Applying Visual Effects and Transitions

  • Adding visual effects (color correction, stabilization, motion graphics, etc.)
  • Using transitions to enhance continuity and visual appeal
  • Exploring advanced effects and plugins for creative enhancement

Module 7: Titles, Graphics, and Text Animation

  • Creating and customizing titles and graphics
  • Animating text and graphic elements for dynamic presentation
  • Incorporating lower thirds, credits, and other textual elements

Module 8: Advanced Editing Techniques

  • Exploring advanced editing techniques (multi-camera editing, keyframing, nested sequences, etc.)
  • Using advanced tools and features to enhance workflow efficiency
  • Addressing common challenges and troubleshooting issues in the editing process

Module 9: Output and Exporting

  • Understanding different video formats and codecs
  • Exporting video projects for various platforms (web, social media, broadcast, etc.)
  • Optimizing settings for quality and file size

Module 10: Project Management and Collaboration

  • Organizing and managing video projects effectively
  • Collaborating with team members (editors, directors, producers, etc.)
  • Using version control and project sharing features in editing software

Module 11: Ethics and Legal Considerations

  • Understanding copyright laws and fair use principles
  • Respecting privacy rights and obtaining necessary permissions
  • Adhering to ethical guidelines in video editing and production

Module 12: Industry Trends and Career Development

  • Exploring current trends and developments in the video editing industry
  • Identifying career opportunities in video editing and related fields
  • Developing a portfolio and marketing oneself as a video editing professional

Final Project: Video Editing Showcase

  • Students will produce 2-5 final video editing projects that showcases their skills and creativity. This project may be a short film, promotional video, documentary, or other video content, depending on student interests and goals. The project will be presented to the class for feedback and evaluation.


Conclusion:

By completing this course, students will have gained the knowledge, skills, and confidence to edit video footage effectively, create compelling narratives, and produce high-quality video content for various platforms and purposes. They will be well-equipped to pursue careers in video editing, filmmaking, media production, and related fields, or to further their studies in video production and digital media.




How will you support learners in completing the project?

Let's discuss data access.


In the Google Drive provided, you'll find a folder titled "ON BOARDING NEW HIRES" containing a document offering a high-level summary of the project. The Drive is structured to accommodate various folders with all necessary project information.


All team members have access to the Riipen portal. While I'm not fully familiar with its capabilities, most communications will occur there to align with the terms and conditions of the student program. Please ensure you understand your responsibilities within that environment.


If you require assistance with file compression and purchasing software isn't feasible, we can explore options for handling it internally using our office PCs and servers. As this project is a team effort, I rely on you to communicate your needs, and together, we'll address any challenges that arise.


I pride myself on being detail-oriented and organized, and I expect the same from those I work with. Since you're providing a valuable service, I'm committed to ensuring the project runs smoothly and will do everything possible to support your needs.



HTTPS://DRIVE.GOOGLE.COM/DRIVE/FOLDERS/1I8YIK98HYJJ9SMZNPGAYBC8YGKTCNA4-?USP=SHARING

What skills or technologies will help learners to complete the project?

To excel in developing a social media project, students would benefit greatly from a diverse set of skills and technological knowledge.

Firstly, proficiency in graphic design software such as Adobe Photoshop or Canva is essential for creating visually appealing content that captures users' attention.


Additionally, a strong grasp of copywriting and content creation techniques is crucial for crafting engaging captions and posts that resonate with the target audience. Understanding social media analytics tools like Google Analytics or Facebook Insights enables students to track the performance of their posts and make data-driven decisions to optimize their strategy.


Furthermore, knowledge of search engine optimization (SEO) principles can help students ensure their content is discoverable and ranks well on social media platforms. Familiarity with emerging technologies like augmented reality (AR) or virtual reality (VR) can also give students a competitive edge in creating innovative and immersive social media experiences.


Finally, effective communication and collaboration skills are essential for working within a team and coordinating efforts to execute the project successfully. By combining these skills and technological know-how, students can navigate the complexities of social media development and create impactful and influential online presences.


Also it would be very helpful if you understand how to organize media with the following :

1.     Naming conventions

2.     tracking and documenting all facets of the editing process including fonts, hashtags, images, links etc.

3.     understanding the different platform formats and the data organization that comes with posting to Facebook, YouTube, LinkedIn, Instagram, Twitter

4.     designing efficient file folder templates to track information before uploading to the platforms


See www.youtube.com/shorts/9cr98XyGUnE for an example of a previous project

Supported causes
Decent work and economic growth
About the company

Our organization has a compelling vision to contribute significantly to the growth and development of the Canadian construction sector.

Mission Statement: Canadian Contractor Services is dedicated to providing unparalleled construction and contracting services, emphasizing quality, innovation, and client satisfaction.

Our mission is to be a trusted partner in building and renovating homes and commercial spaces, leveraging our expertise to exceed industry standards and contribute to the overall advancement of the Canadian construction landscape.

Mandate:

1. Quality Construction:
• We are committed to delivering construction projects of the highest quality, adhering to rigorous standards and best practices.
2. Innovation and Sustainability:
• We strive to incorporate innovative and sustainable practices into our projects, contributing to environmental stewardship and energy efficiency.
3. Client-Centric Approach:
• Our mandate includes a strong focus on understanding and exceeding client expectations, fostering lasting relationships built on trust and transparency.
4. Workforce Development:
• Canadian Contractor Services is dedicated to investing in the development of our workforce, ensuring a skilled and proficient team capable of meeting the evolving needs of the construction industry.
5. Community Engagement:
• We actively engage with local communities, contributing to their economic development and well-being through responsible construction practices and community outreach initiatives.
As a responsible and forward-thinking entity, Canadian Contractor Services seeks to align its mission and mandate with the objectives and priorities of the Canadian government. We believe that our commitment to excellence, innovation, and community engagement closely aligns with the broader goals of fostering economic growth, sustainable development, and the overall well-being of Canadian citizens.

We welcome the opportunity to further discuss how Canadian Contractor Services can contribute to and collaborate with government initiatives aimed at advancing the construction sector and ensuring the prosperity of our communities.

Thank you for considering our mission and mandate. We look forward to the possibility of working collaboratively to achieve shared objectives.