ViB Digital aims to enhance the user experience of its mobile app to better meet user needs and expectations. The current MVP, based on a desktop prototype, requires improvements in navigation, visual appeal, and overall usability. Our project goal is to redesign the user interface for a more intuitive and engaging experience.

Key steps include:

• Analyzing the current state of development
• Comparing existing interface with the initial model
• Reviewing feedback if available at the time
• Researching mobile UX design best practices
• Developing a prototype addressing identified issues

This project offers learners the chance to apply their UX/UI principles and design tool knowledge to a real-world scenario, creating a cohesive, user-friendly design that aligns with ViB Digital’s brand identity.

The deliverables for this project include:

1. Comprehensive UX Redesign Proposal:

• Outline of the design process
• User research findings
• Design rationale

2.High-Fidelity Prototype of the Redesigned Mobile Application:

• Creation of vision board templates available within the app
• Improved navigation
• Enhanced visual elements
• Overall improved user experience

Both the proposal and the prototype should be ready for presentation to ViB Digital’s stakeholders.