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Digital Strategy Deep Dive: Crafting a Google Ads Blueprint for Design Firm

Open
Solstice Design
Solstice Design
Vancouver, British Columbia, Canada
SS
Shiven Sharma He / Him
Managing Partner
4
Preferred learners
  • Anywhere
  • Academic experience or paid work
Categories
Marketing Advertising Digital marketing Marketing strategy Marketing analytics Website development
Skills
expected return project management digital media strategy marketing return on investment customer acquisition management outsourcing cost benefit analysis pricing strategies investments
Project scope
What is the main goal for this project?

Our company is expanding its portfolio to include Google Ads services for our clients, as well as utilizing Google Ads to enhance our own client acquisition efforts. The main goal of this project is to research and analyze the best approaches for offering Google Ads services, including understanding the costs, potential partners, and the return on investment for both our company and our clients. This comprehensive analysis will inform our strategy for integrating Google Ads into our services and optimizing our marketing efforts for maximum impact.


What tasks will learners need to complete to achieve the project goal?

To achieve the project goal, students are expected to complete the following tasks:


  1. Research Available Options: Investigate the avenues for offering Google Ads services, including the cost of outsourcing versus training the team in-house, and the pros and cons of onshore versus offshore services.
  2. Analyze Specific Firms: Identify potential firms we could collaborate with for outsourcing Google Ads services. Assess their reputation, pricing, and success rates.
  3. Cost-Benefit Analysis: Calculate the time and financial investment required for training our team to run Google Ads, and compare it with the cost of outsourcing.
  4. Pricing Strategy: Develop a pricing strategy for offering Google Ads services to our clients, ensuring competitiveness and profitability.
  5. ROI Estimation: Estimate the expected return on investment (ROI) for our internal advertising projects using Google Ads.
  6. Final Report and Presentation: Compile the findings into a comprehensive report with recommendations on the best approach for our company to offer Google Ads services and improve client inflow through our own ads. Prepare a slide deck summarizing the research, analysis, and recommendations for presentation to the project manager.


Final Deliverables should include:


  • A detailed report including research findings, cost-benefit analysis, pricing strategy, and ROI estimations, with recommendations on offering Google Ads services and enhancing our marketing efforts.
  • A slide deck for presentation to the project manager, highlighting key findings, decisions, and recommendations.


How will you support learners in completing the project?

We will support students by providing:


  • Access to Microsoft Office: Students will have access to Microsoft Office tools through our organization for the duration of their placement, facilitating their research, analysis, and presentation preparation.
  • Insights into our current marketing strategies and performance metrics: Essential for understanding our positioning and objectives with Google Ads.
  • Data from past advertising campaigns and market research: To inform the analysis of potential ROI and to benchmark against our Google Ads initiatives.
  • Current pricing of websites & associated services: This information will assist students in their cost-benefit analysis and in developing a competitive pricing strategy for our Google Ads services.
  • Continuous guidance and feedback from our internal team to help navigate through the project, clarify data, assumptions, and overcome any challenges.


Supported causes
Decent work and economic growth
About the company
  • https://solsticedesign.tech
  • 2 - 10 employees
  • Business services, It & computing, Marketing & advertising, Media & production, Technology

We think of digital marketing not as a single practice, but as an ever-changing landscape of intertwined ones. Logo design is inseparable from brand identity, websites and merchandising are inseparable from an understanding of consumer preferences, and improving human relationships is the ultimate goal of any project. Aesthetic movements come and go, but we have found this principle to be timeless.

As partners, we strive for honesty and transparency. Our primary goal is to understand our client’s vision and particular needs, with our expertise serving to guide, not force. We value punctuality, direct communication and prototypes over presentations, as well as the occasional face-to-face meeting to flesh things out.

Over the years, we have had the opportunity to work with some excellent clients on some magnificent projects. Despite a common belief between ourselves and our clients that our work is a success, we continue to maintain strong working relationships, and provide support whenever necessary. A brand and its component materials exist in time, with success measured by continued performance, as opposed to immediate impressions.

We are proud of our West Coast heritage, with our own brand aiming to exemplify the interconnected, and deeply conscious nature of life in Vancouver. That said, we would not consider ourselves members of a West Coast school of design. Broad application of one regional style has no place in digital marketing, where a brand and its materials must first and foremost be suited to each client’s needs. Though some clients may wish to engage with similar branding styles, we aim to never limit our scope with hard, fast, and fundamentally archaic rules, instead opting for a free-flowing approach to design and marketing, making room for innovation.