The main goal for the project is to promote socially responsible drug use and connect people to resources in case they need help with their addictive behaviour. The project also involves creating a social media campaign strategy and printable materials for The J Healthcare Initiative, a Canadian non-profit organization advocating for expanded legal-prescription access to regulated opioids and stimulants to reduce the harms associated with toxic, unregulated illegal drugs.

This will involve several different steps for the learners, including:

- Researching and understanding the mission and goals of The J Healthcare Initiative.

- Developing a social media campaign strategy to promote socially responsible drug use in population that uses recreational drugs such as opiates, stimulants and hallucinogens

-Developing a campaign strategy to connect people to resources for addictive behavior.

- Creating printable materials such as brochures, posters, and flyers to support the campaign.

- Collaborating with the team to ensure the campaign and materials align with the organization's objectives.

By the end of the project, learners should complete the following tasks:

- A comprehensive social media campaign strategy document outlining the target audience, messaging, platforms, and timeline.

- Professionally designed printable materials that effectively communicate the organization's message and resources available.

- A presentation outlining the campaign strategy and materials, including the rationale behind the chosen approach.

Final deliverables:

- All source materials for the social media campaign and printable materials.

- A written report explaining the design process and outcomes of the campaign strategy and materials.