MultiNationals Inc. is seeking innovative ways to enhance its conventional marketing strategies to better engage with its target audience. The company has traditionally relied on print media, direct mail, and in-person events, but now aims to integrate these methods with digital tools to increase reach and effectiveness. The project will involve analyzing current marketing practices, identifying areas for improvement, and proposing a cohesive strategy that bridges traditional and digital marketing. Learners will apply their classroom knowledge of marketing principles, consumer behavior, and digital tools to develop a comprehensive plan. The goal is to create a strategy that maintains the strengths of conventional marketing while leveraging the benefits of digital platforms.

The project deliverables will include a detailed report outlining the proposed marketing strategy, a presentation summarizing key findings and recommendations, and a prototype of a marketing campaign that integrates both traditional and digital elements. The report should include an analysis of current practices, identified gaps, and a step-by-step plan for implementation. The presentation will be designed to communicate the strategy effectively to stakeholders at MultiNationals Inc.