El Locale is seeking to enhance its market presence and strengthen its connection with its target audience through a well-rounded marketing campaign. The project involves designing a campaign that highlights the unique value propositions of El Locale's offerings. Students will be tasked with developing a strategy that utilizes both digital platforms, such as social media and email marketing, and traditional channels, like print media and local events, to reach a broader audience. The goal is to create a cohesive message that resonates with the community and increases brand awareness. By applying classroom knowledge of marketing principles, students will gain practical experience in campaign planning and execution, while also learning to measure the effectiveness of their strategies through analytics and feedback.

The project deliverables will include a comprehensive marketing plan document outlining the campaign strategy, target audience, and chosen channels. Additionally, students will create sample content for digital and traditional media, such as social media posts, email newsletters, and print advertisements.

• Planning & Execution: Design and implement a multi-channel marketing campaign based on research insights
• Content Creation: Develop marketing materials, including:
• Creating and scheduling social media posts with strong CTAs for Instagram, Facebook, and TikTok
• Email newsletters
• Print advertisements
• Campaign Execution: Launch the campaign across selected digital and traditional channels
• Performance Analysis: Monitor campaign metrics and provide actionable insights

Deliverables

• 📄 Campaign Plan Document:
• Target audience definition
• Selected marketing channels
• Core messaging
• 🎨 Marketing Materials:
• Social media content
• Email campaign assets
• Print-ready ads
• 📊 Performance Report:
• Engagement and reach metrics
• Campaign analysis
• Recommendations for future efforts

A final presentation will summarize the campaign's expected impact and provide recommendations for future marketing efforts.