Project scope
Categories
Videography Digital marketing Social media marketingSkills
canva (software) adobe premiere pro visual storytelling digital marketing video editingEOK Consults is a non-partisan digital marketing agency specializing in political and public sector campaigns across Canada. Our goal for this project is to repurpose our top-performing blog content into short, engaging video content for social media. These videos will help us reach wider audiences, enhance online engagement, and promote educational insights about digital campaigning and political communications.
We’re looking to collaborate with creative students who can help bring our content to life through compelling and visually professional video storytelling.
What Will Learners Do?
Students will:
- Review 2–3 of our most popular blogs and other relevant branded materials
- Collaborate with our team to understand our style, tone, and branding
- Develop concepts and storyboards for 3–5 short videos (30–90 seconds each)
- Create video content using tools like Canva, Adobe Premiere, CapCut, or others
- Add appropriate music, text overlays, captions, transitions, and graphics
- Incorporate feedback and make revisions to ensure content is optimized for platforms like Instagram, Facebook, LinkedIn, and YouTube Shorts
Optional (Bonus) Tasks:
- Suggest formats and tools for future video content
- Present completed videos with rationale for creative decisions
- Package assets for easy re-use and repurposing
- 3–5 fully produced, ready-to-publish short videos
- Raw files and editable templates (if applicable)
- Optional: video content planning or scripting guides for future use
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
EOK Consults is a non-partisan digital marketing agency specializing in political and public sector campaigns across Canada. We help elected officials, candidates, and public organizations build trust, grow their audiences, and win through strategic online advertising and content.