AI-Driven Marketing Strategy Development

MultiNationals Inc. is exploring innovative ways to enhance its marketing strategies by leveraging artificial intelligence. The primary goal of this project is to develop a comprehensive AI-driven marketing strategy that can improve customer engagement and optimize marketing campaigns. The learners will analyze current marketing trends, identify potential AI tools and technologies, and propose a strategy that aligns with MultiNationals Inc.'s brand objectives. This project will provide learners with the opportunity to apply their knowledge of marketing principles and AI technologies in a practical setting. The tasks will include researching AI applications in marketing, evaluating their effectiveness, and designing a strategy that can be implemented within the company's existing framework. The project is designed to be completed by a team of marketing students who have a foundational understanding of AI concepts.

Revamping Traditional Marketing Strategies

MultiNationals Inc. is seeking innovative ways to enhance its conventional marketing strategies to better engage with its target audience. The company has traditionally relied on print media, direct mail, and in-person events, but now aims to integrate these methods with digital tools to increase reach and effectiveness. The project will involve analyzing current marketing practices, identifying areas for improvement, and proposing a cohesive strategy that bridges traditional and digital marketing. Learners will apply their classroom knowledge of marketing principles, consumer behavior, and digital tools to develop a comprehensive plan. The goal is to create a strategy that maintains the strengths of conventional marketing while leveraging the benefits of digital platforms.

Market Research: Entrepreneurs

MultiNationals Inc. seeks to understand the impact of accelerator programs on business founders and entrepreneurs at various stages of their ventures, including ideation, growth, and scaling. The project involves conducting comprehensive market research interviews with 180 entrepreneurs who have participated in these programs. The goal is to gather insights into how accelerator programs influence business development, identify common challenges faced by entrepreneurs, and assess the effectiveness of these programs in different stages of business growth. This project will provide valuable data to help MultiNationals Inc. tailor their services to better support entrepreneurs. The research will focus on identifying patterns and trends in the experiences of entrepreneurs, which can inform future strategies for accelerator program development. The project will deliver a detailed report summarizing the findings from the 180 interviews, highlighting key insights and trends. The report will include an analysis of the effectiveness of accelerator programs at different business stages and recommendations for program improvements. Additionally, a presentation will be prepared to share the findings with stakeholders at MultiNationals Inc., providing actionable insights for strategic decision-making.

Virtual Internship Opportunity: Marketing

The primary focus for the student will be: Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Investigate our competitive landscape; perform market segmentation to identify the ideal target market. Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility. Conduct an audit of our current social media presence and/or other current communication channel(s).