Our company is looking to solidify our identity with a revamp of one of our websites that we currently have. We are looking to develop branding guidelines for our entire company with similar but distinct guidelines for our two separate divisions.

The right candidate would work to create consistent promotional branding including messaging that can be used across all marketing mediums including, sales proposals, social media, websites, print material, or vehicle wrapping.

This will involve several different steps for the students, including:

• Researching the brand identity.
• Work to create a branding guide for us to reference
• Help create prototypes using software tools that can be implemented in our marketing
• Research into the competitors to see what they are doing.
• Interview existing customers to understand value to enhance messaging
• Creating custom branding sheets with colours, fonts, image image and photo guidelines and messaging guidelines

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

• Research into brand
• Brand reference / Brand Guide
• Prototypes for us to use

Bonus steps would include:

• Custom material for us to use later on (website content and design)

Final deliverables should include

• A complete brand sheet and guide for us to reference