Brand Identity and Website Design

Our company is looking to solidify our identity with a revamp of one of our websites that we currently have. We are looking to develop branding guidelines for our entire company with similar but distinct guidelines for our two separate divisions. The right candidate would work to create consistent promotional branding including messaging that can be used across all marketing mediums including, sales proposals, social media, websites, print material, or vehicle wrapping. This will involve several different steps for the students, including:Researching the brand identity.Work to create a branding guide for us to referenceHelp create prototypes using software tools that can be implemented in our marketingResearch into the competitors to see what they are doing.Interview existing customers to understand value to enhance messagingCreating custom branding sheets with colours, fonts, image image and photo guidelines and messaging guidelines