Elijah Blue Designs seeks to enhance its social media presence to boost the visibility and sales of its coloring books. The project involves developing a comprehensive social media marketing strategy tailored to the unique aspects of the coloring book market. The team will conduct a competitor analysis to understand current market trends and identify opportunities for differentiation. By creating engaging and visually appealing content, the project aims to attract a larger audience and increase customer engagement. The project will culminate in a performance review, assessing the effectiveness of the implemented strategy and providing actionable recommendations for future growth. This initiative will allow learners to apply their marketing knowledge in a real-world context, focusing on strategic planning, content creation, and analytical evaluation.

The project will result in a detailed social media marketing strategy document, including a competitor analysis report and a content calendar with proposed posts. Additionally, the team will deliver a performance review report, highlighting key metrics and offering recommendations for future improvements. These deliverables will provide Elijah Blue Designs with a clear roadmap for enhancing its social media presence and driving sales growth.

Elijah Blue Designs would be open to having students work on content creation--creating advertisements, considering paid advertising metrics and creating an actual marketing campaign on social media.