E.Aferi Rebrand Initiative: Creative Innovation & Strategic Design

Welcome to E.Aferi Creative Agency! We are thrilled to present an exciting opportunity for talented students to contribute to our innovative project, E.Aferi Rebrand Initiative: Creative Innovation & Strategic Design. This project will immerse students in a dynamic environment where creativity, strategy, and cutting-edge technology converge to redefine our brand identity. By collaborating with our team, students will play a pivotal role in shaping the future of our agency and gain valuable hands-on experience in branding, marketing, content creation, and video production.

Main Goal:

The primary objective of the E.Aferi Rebrand Initiative: Creative Innovation & Strategic Design is to empower students to collaborate with our team to execute a dynamic and multifaceted rebranding project. The goal is to provide students with real-world experience while achieving critical milestones for our agency's evolution.

Students will work on tasks and deliverables that are clearly defined and relevant to their fields of study, including project coordination, marketing strategy, content creation, and video editing. Each role requires foundational skills in the respective area, with room for growth and mentorship throughout the project.

The scope of the project is carefully structured to be achievable within approximately 60 hours, spread across the 8-week timeline. By focusing on specific, measurable outcomes—such as developing branding assets, refining a marketing strategy, and delivering high-quality content—students will be able to grasp the project’s depth and importance. Additionally, weekly check-ins, milestone reviews, and access to team support ensure that students are well-equipped to meet expectations and feel confident in their contributions.

This project not only enhances students’ understanding of creative agency operations but also offers hands-on experience with industry-relevant challenges in a supportive and collaborative environment.

Project Scope and Expectations:

During this project, students will work collaboratively in designated roles—Project Coordinator, Marketing Manager, Content Marketer, and Video Editor—to achieve project objectives. Each role has defined responsibilities, ensuring alignment with the overall project goals while allowing students to focus on their area of expertise.

The project scope includes the following:

• Development of branding assets such as updated logos, typography, and visual guidelines.
• Creation and execution of a strategic marketing plan for the rebrand rollout.
• Production of engaging content, including blog posts, social media assets, and email campaigns, aligned with the new brand identity.
• Editing and delivery of high-quality video materials, such as promotional videos and behind-the-scenes content.

To ensure feasibility within the 60-hour timeframe, the project is divided into milestones with weekly check-ins and clear deliverables for each role. By the end of the project, they will deliver a cohesive suite of branding materials and strategic assets, demonstrating their ability to contribute to a real-world rebranding initiative.

Expectations for each role:

Project Coordinator:

• Develop a project timeline with milestones and deadlines.
• Manage team communication and ensure adherence to the project schedule.
• Provide weekly progress reports.

Marketing Manager:

• Conduct market research and analyze trends in branding and digital marketing.
• Develop a go-to-market strategy for the rebrand launch.
• Oversee the creation of marketing campaigns.

Content Marketer:

• Create engaging blog posts, social media content, and email marketing templates.
• Align all content with the updated brand voice and identity.

Video Editor:

• Edit video assets for the rebrand launch campaign, including promotional videos, behind-the-scenes content, and client testimonials.
• Ensure all videos align with the brand's visual identity and storytelling goals.

Company Overview:

At E.Aferi Creative Agency, we specialize in crafting innovative branding and marketing solutions for fashion, beauty, and lifestyle e-commerce brands founded by successful digital creators, influencers and thriving entrepreneurs. As a pioneer in integrating design, 3D, augmented reality, and artificial intelligence, we empower our clients to achieve their creative visions. Our services include Strategy, Brand Identity Design, Web Design & Development, Packaging Design, Editorial Design, Social Augmented Reality, Virtual Photography and Generative AI Content Creation. This project provides students with an invaluable opportunity to immerse themselves in a dynamic and supportive work environment while contributing to a meaningful rebranding initiative.

Project Details:

• Task 1: Branding Asset Development: Students will assist in creating updated branding materials, including logos, typography, and color palettes.
• Task 2: Marketing Strategy Implementation: Analyze current market positioning and develop a revised strategy for the rebrand rollout.
• Task 3: Content and Media Production

Create and refine content, ensuring alignment with the new brand identity.

Final Deliverables:

• Project management report documenting the rebranding initiative.
• Strategic marketing plan and campaign documentation.
• Content portfolio including blogs, social media posts, and email templates.
• Polished video assets ready for use in the rebrand launch campaign.

Benefits for Students:

• Develop practical skills in project coordination, marketing, content creation, and video editing.
• Gain exposure to industry-relevant challenges in branding and marketing.
• Build a professional network within a creative agency.
• Contribute meaningfully to a project that will have a tangible impact on the company’s success.