Project scope
Categories
Graphic design Branding & style guides Digital marketing Marketing strategy Social media marketingSkills
growth strategies target audience brand awareness graphic design marketing social media strategy digital content strategy content strategy tiktok social media managementThe goal of this project is to create a digital marketing strategy for KGG Fashion to increase brand awareness and engagement on Instagram, TikTok, and LinkedIn. Students will apply marketing research, digital marketing theory, and content strategy skills learned in class to design a campaign tailored to KGG’s target audience.
Expected Outcomes:
- Conduct market and audience research to understand KGG Fashion’s target demographic and competitors.
- Develop a digital marketing strategy including goals, KPIs, content themes, and platform recommendations.
- Create a content plan outlining suggested types of posts, frequency, and messaging for each platform.
Expected Deliverables:
- A marketing strategy report (5–7 pages) including market research, audience analysis, campaign objectives, content plan, and measurement metrics.
- A social media content calendar (for 2 weeks) with example post descriptions and captions (no need for graphic design or video editing).
- A 10-minute presentation summarizing key findings and strategy recommendations.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
KGG is an AI-powered fashion tech startup revolutionizing how users discover and shop for fashion. By combining artificial intelligence, web scraping, and visual recognition, we help users find exact or similar clothing items from major e-commerce platforms based on their style preferences and inspirational images. Our mission is to make fashion discovery seamless, personalized, and accessible to everyone.