Causeway Digital, a digital marketing consulting firm, is seeking support for digital marketing research, strategy, implementation, and reporting for multiple client accounts.

The project aims to improve the client's digital marketing performance by leveraging multiple digital marketing channels. The focus will be on evaluating analytics to better understand customer behavior, enhancing SEO to increase organic traffic, and optimizing paid media campaigns for better ROI. Additionally, the project can also include planning social media and email marketing strategies and content to boost brand awareness, website visits, and conversions. The goal is to create a cohesive digital marketing strategy that aligns with the client's business objectives and prioritizes and maximizes their digital marketing efforts.

- Analyze current digital marketing performance and identify areas for improvement.

- Develop an SEO strategy to enhance search engine visibility.

- Optimize paid media campaigns for cost-effectiveness and impact.

- Create a social media content plan, content themes, and content calendar to increase engagement.

- Design an email marketing campaign to nurture leads and retain customers.

Project deliverables can include digital marketing audits/reports and strategy/planning documents that outline recommendations and actionable steps for improvement. These deliverables will equip clients with a clear roadmap to enhance their digital marketing efforts.

Specific deliverables can include:

• Full-Funnel Digital Marketing Campaign: Support in the development of a campaign covering awareness → consideration → conversion for a product or service.
• Multi-Platform Social Media Strategy: Build a 3-6 month strategy for a brand using 3+ social platforms (e.g., Instagram, Facebook, LinkedIn).
• Google Ads Campaigns with Conversion Tracking: Manage and/or create a Google Ads Search or Performance Max campaign, and understand the process and importance of setting up conversion tracking.
• Social Media Audit & Recommendations: Analyze a brand's social presence and deliver a full audit and recommendations, including content themes and calendar.
• Content Repurposing Strategy: Take a long-form asset (webinar, blog, video) and turn it into 5–10 pieces of content for social, email, and/or paid ads.
• Email Marketing Funnel with Segmentation: Design an automated email sequence based on user behavior or demographics.
• Social Listening & Brand Sentiment Report: Use tools (like Brand24, Sprout Social, or Talkwalker demo) to analyze online sentiment.
• SEO Audit & Improvement plan: Use tools like Google Search Console, SEMRush, and Ahrefs to identify target keywords and create a plan for improving/optimizing a brand's website to increase Organic Search impressions and clicks.
• Competitor Audit: Use a variety of digital marketing tools to research key competitors and develop a report highlighting opportunities and threats.