Leap Green Polymers Inc. aims to strengthen its digital footprint by enhancing its online presence and communication strategies. The company seeks to engage a team of learners to develop compelling social media content and revitalize its company website. The project will focus on creating a cohesive brand image across digital platforms, ensuring that the content reflects the company's commitment to sustainability and innovation in the polymer industry. Learners will apply their knowledge of digital marketing, content creation, and web design to address the current gaps in Leap Green Polymers' online strategy. The goal is to increase brand awareness, improve user engagement, and provide a seamless online experience for visitors. This project will involve tasks such as analyzing current digital assets, designing new content strategies, and implementing website enhancements.

The project deliverables will include a comprehensive social media content calendar, featuring engaging posts tailored to Leap Green Polymers' target audience. Additionally, learners will provide a redesigned website layout that improves user navigation and highlights the company's core values and offerings. A final report will summarize the strategies implemented and the anticipated impact on Leap Green Polymers' digital presence. The deliverables will ensure a consistent and appealing online representation of the company.