This project focuses on developing an interactive video system that enhances customer engagement in retail by allowing users to make real-time choices in a FreeFuse-powered interactive media experience. Instead of integrating a full IoT system, this project will simulate product selection and recommendation processes, helping students gain practical experience in interactive media design and decision-based user journeys.

By simplifying the project scope, students will develop a robust understanding of interactive video technologies and how they can influence consumer behavior in retail settings.

Interactive Video Prototype

• Design a FreeFuse-powered interactive video that allows users to select from multiple product categories or promotional offers.
• Implement logic to personalize user recommendations based on video decision pathways.

Simulated Retail Experience

• Instead of a physical IoT system, develop a digital mockup or interface that responds to user choices.
• Showcase how the system could be integrated into kiosks, digital signage, or e-commerce platforms.

User Interaction & Engagement Study

• Conduct usability testing with sample users to analyze engagement levels.
• Gather feedback on decision-making flow, user interest, and content effectiveness.

Final Presentation & Report

• Create a presentation summarizing the interactive video’s development, decision-making pathways, and retail applications.
• Provide structured documentation on system architecture, potential real-world applications, and future enhancements.