Project scope
Categories
Communications Digital marketing Community engagement Marketing strategy Social media marketingSkills
canva (software) communication performance metric adobe express content strategy social media content tiktok social mediaDrastic Drinks Inc. is seeking to enhance its social media presence across platforms like Instagram, TikTok, and LinkedIn. The goal of this project is to develop a cohesive monthly content plan that aligns with the company's brand goals, ensuring consistent and engaging communication with its audience. The project involves designing visually appealing posts using tools such as Canva, CapCut, and/or Adobe Express, tailored to each platform's unique style and audience. Additionally, the project aims to support community engagement and fostering a positive brand image. Finally, the project will include tracking key performance metrics to assess the effectiveness of the content strategy and provide actionable recommendations for improving reach and engagement.
The deliverables for this project include a comprehensive monthly content calendar that outlines planned posts and engagement activities. Learners will create a series of graphics, reels, captions, and stories for Instagram, TikTok, and LinkedIn. Additionally, a report summarizing tracked metrics and offering strategic recommendations for enhancing social media performance will be provided. The project will culminate in a presentation of the content strategy and engagement outcomes to Drastic Drinks Inc.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
About the company
Drastic Drinks Inc. was incorporated in 2021 with a mission to revolutionize the beverage industry by creating innovative, science-backed hydration solutions. Our flagship product, Drastic Drink, is a nutritional beverage formulated to support optimal hydration and overall well-being.
At Drastic Drinks, we recognize that traditional hydration solutions often fall short in providing essential nutrients while keeping consumers energized and refreshed. Drastic Drink is crafted with a unique blend of ingredients to not only quench thirst but also enhance hydration efficiency, making it an ideal choice for individuals leading active, health-conscious lifestyles.
With a commitment to quality, transparency, and scientific research, we aim to deliver a beverage that bridges the gap between functional hydration and great taste. As we prepare for our official launch, we are excited to bring Drastic Drink to consumers looking for a smarter way to stay hydrated.
Stay tuned - a new era of hydration is coming soon!